Building a website is only half of the battle. The second half is driving qualified visitors to your website. A qualified visitor is anyone who would have a direct interest in your product or service. One of the best places to find qualified visitors is through search engines. What better time to sell a product [...]

A few months back Google confirmed a new Panda update at the same time that it announced 40 search updates planned for February. It’s worth noting this is Panda 3.3, Panda was launched by google a year ago 
Whilst it is not possible to supply a complete and thorough list of changes and updates in this blog, we wanted to share a selection [...]

According to recent data, Bing has become the second most popular search engine in the world, overtaking Yahoo, which drops to #3.
Launched June 3 2009 Bing now accounts for 15.1 percent of searches, compared to 14.5 percent for Yahoo.
Google remains the strong leader in the search engine space with 65.9 percent market share.
There is [...]

Can you think of anything that moves faster than Social Media?
Google+, LinkedIn, Facebook, Twitter, and plenty of other Social Media tools, widgets, sites and apps make it hard to not only keep up but for many to understand the basics. So we have put together a quick guide below that answer many questions you probably [...]

Lost in the jargon of SEO and web speak?
Don’t worry, help is here.
The list below helps decipher the most common acronyms and tech terms used in Online Marketing and the Web.
301 Redirect – The most efficient and Search Engine Friendly method for webpage redirection. It should preserve your search engine rankings for that [...]

If done right, there is never a shortage of statistics and information for each element of your marketing campaigns, and thetools available to assist in measuring success or otherwise are almost limitless. The greatest challenge however, is some metrics are more obvious than others. These obsvious metrics are prominent in most tools and usually displayed [...]

A business can throw many hundreds of thousands of dollars at fancy marketing campaigns and gimmicks to get traffic to a website, but if all of this effort and money doesn’t convert into new customers, it was all for nothing.
When directing traffic to a website, conversions end with the website. This is where it [...]

Chris Zappone
Online shoppers knocking down doors of daily deal sites
Visits by Australian shoppers to daily deal websites like CatchOfTheDay and Cudo have soared by more than 1000 per cent in the last year, says new data on the rapidly changing face of Australian retailing.
The research will come as cold comfort for so-called bricks [...]

Google might still be the leading search engine in the US by a large margin, but over the last six months, searches powered by Microsoft Bing are increasing at an impressive rate. So impressive, in fact, that if the trend line continues, there will be a real contest between Bing and Google next year — [...]

Can you really trust an “SEO Company” that “guarantees” leads?
We receive alot of calls and emails from prospective clients these days that are trying to make sense of the SEO and Online Marketing space. I feel their pain, as a client, searching for a genuine Online Marketing company, it can be near on impossible to [...]