HELLO! Knock Knock. Wakey Wakey. New Clients Are Looking for You.
If you are going to use the Internet to try to find clients, you must first understand how new clients are going to find your business on the web. Despite what you think you may know, I recommend you begin by thinking about how potential [...]

Avoiding SEO Mistakes
The following is a brief list of items web designers, web developers, and web optimisers should try to avoid when performing SEO on a website.
Splash Pages
Splash pages are a thing of the past, and should stay there. It’s a shame however, we still see many sites out there still that have a splash, [...]

Unfortunately, there are SEO companies out there that are tricking their clients, and new customers alike. Because search engine optimisation(SEO) is such a technical and complex process, certain SEO companies are cashing in on this, sometimes being very deliberate about it, and sometimes just simply because they are lazy, or dont actually understand they should [...]

With such a huge amount of information - both valid and very misleading - floating around on Search Engine Optimisation (SEO), it has become very difficult to separate fact from fiction.
When you take the above into account, and the fact that SEO changes almost as much as the weather in Melbourne, it is virtually impossible for a novice or business [...]

Online marketing, also known as Internet marketing or e-marketing, is the promotion of products or services over the Internet. This has brought many unique benefits to marketing including low costs in distributing information to a global audience. The interactive nature of Internet marketing, also offers an instant response from customers.
Internet marketing ties together creative and [...]

With so many of our prospects asking why we request at least a minimum 12 month commitment to any search engine optimisation contract, we thought it might be a good time to write a blog post on the topic, and explain why ongoing SEO is critical to the overall success of any SEO campaign.
Unfortunatley, there is a fundamental [...]

Free to air TV has long been the leader when it comes to audience reach in advertising, and why wouldn’t it be; pretty much every house in Australia has at least one TV. However, given the price associated with TV advertising, it shouldn’t come as a shock that the majority of companies advertising on TV [...]

One of the worlds worst kept secrets is that a continually updated website with new, unique content added on a regular basis will do well in Google and other major search engines. One of the best, and most effective methods of achieving this is via the use of a blog.
These days, there are literally hundreds [...]

Search Engine Optimisation is not something that should be approached or performed with a blanket approach. Successful search engine optimisation (SEO) and online marketing is an individual set of actions performed page by page to suit that page’s particular goals. At Newpath WEB, we break up our SEO clients’ websites into specific and important pages [...]

Question: Is it better to use in house web developers and technical staff, or is your business better off paying a professional SEO company?
Search Engine Optimisation (SEO) is big business these days. SEO is on the lips of every business owner wishing to succeed online, and promote a website or sell online. All too often [...]