One of the worlds worst kept secrets is that a continually updated website with new, unique content added on a regular basis will do well in Google and other major search engines. One of the best, and most effective methods of achieving this is via the use of a blog.
These days, there are literally hundreds [...]

Search Engine Optimisation is not something that should be approached or performed with a blanket approach. Successful search engine optimisation (SEO) and online marketing is an individual set of actions performed page by page to suit that page’s particular goals. At Newpath WEB, we break up our SEO clients’ websites into specific and important pages [...]

Question: Is it better to use in house web developers and technical staff, or is your business better off paying a professional SEO company?
Search Engine Optimisation (SEO) is big business these days. SEO is on the lips of every business owner wishing to succeed online, and promote a website or sell online. All too often [...]

“People don’t go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”
William Flaiz, Search Engine Watch, Aug 1, 2008
OVERVIEW
Better than any other, the above quote sums up the reality of online marketing today. People aren’t concerned about remembering your [...]

It could be said we live in a WEB 2.0 World. What is WEB 2.0 World you ask? A WEB 2.0 World is a place where business is done on the web. Potential customers search for solutions on the web, they communicate with each other on the web – via social networking sites – these [...]

Many businesses now understand that search engine optimisation (SEO) is becoming a  critical part of any online business strategy.
With the growth of information on the Internet, and the sheer number of people now connected, a new market for Internet advertising has emerged as a must have for businesses. Some of the largest and most [...]

If you have a website that hasn’t seen any change in a while then it’s time to give it an SEO (Search Engine Optimisation) checkup. There are some simple tasks you can perform that will significantly assist the success of your website in search engines.
Google Analytics:
Google Analytics is free, easy to use and incredibly useful. [...]

Can Twitter help improve awareness and sales for your business? The short answer is yes. Twitter is not as large as other social networking sites such as Facebook, yet Twitter can have a positive impact if used correctly.
Here are 5 tips on how best to use Twitter to help your business.
1 - “Tweet” in order [...]

Online marketing, also known as Internet marketing or e-marketing, is the promotion of products or services over the Internet. This has brought many unique benefits to marketing including low costs in distributing information to a global audience. The interactive nature of Internet marketing, also offers an instant response from customers.
Internet marketing ties together creative and [...]

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines?
Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high [...]