In 1995, they formed the Upstream Group: a group of companies with a shared vision to help businesses reduce the cost and hassle of document output management. Several of these companies—including Upstream Technology and Print Solutions Australia—merged in 2007 to become Upstream Print Solutions, Australia’s largest independent print solutions company.
Solution
Upstream Print in 2009 opened a sales centre that was purpose built to operate as an interactive marketing and sales suite, with product demonstrations, working examples of solutions, and audio visual presentations. As part of this project, Upstream wanted to run plasma screens with an animation that told a short story of their core solutions, and how they work. Enter Newpath WEB, who worked with Upstream and their marketing agency to design storyboards, illustrated samples of the animation, and then finally a 3 minute animation. The end result is a slick, flash based animation custom created for Upstream, that now plays in their dedicated sales centre.
