The Drapac Porsche Development Program is revolutionary. The first of its kind in Australia, the privately funded enterprise uses cycling as the medium to redefine the way not only athletes, but also how our society, measures success.
Developed in 2003, the program aims to counteract the mono dimensional culture that defines Australian sport, a culture where athletes have a sole focus on medals or results. We instead look to create multi dimensional people, not just athletes, by placing equal emphasis on athletic, career, personal and social development.
Put simply, the Drapac Porsche Development Program has developed a ground-breaking model to ensure we nurture champion athletes into champion people.
Drapac Porsche were seeking a new online presence, one that would allow them to promote their work, sell products online, list event and tour information, and provide a portal for their partners, and supporters. The website was designed so that Drapac can manage the site themselves, with a content management system, and product management system.