Solution
When Newpath WEB took the project on, the application had features such as a performance and lead pipeline tracking and reporting capability. Over the past 12 months Lending Link & Newpath WEB have worked closely together to build in some great new features such as multiple lender product analysis reports as well as advanced CRM inter-related referral tracking.
The application is based on ASP programming, and has a real WEB 2.0 feel to it. Newpath WEB also host the application for Lending Link.
The application has helped Lending Link become a leader in its industry by streamlining the management of loan applications, redefining the customer service industry benchmarks and producing accurate progress performance reports to both clients and associate firms.
The application has been developed with a heavy consideration for its purpose and audience, it was critical that the application presented a functional, easy to navigate solution for Lending Link and its team. Functionality wise, Newpath WEB concentrated on suggesting as many features as possible to assist with usability, and functional ease, whilst working to a feature list that Lending Link had carefully considered and provided.
Lending Link is very pleased with the outcome of the project, and has received very positive feedback from both its staff, and partners alike that use the platform on a daily basis.
