We believe that Google advertising can help your business succeed. However, it’s likely you don’t have the time or skills to devote to building – and regularly maintaining – a successful campaign. That’s where an AdWords expert comes in. But, the question is, do you hire an agency that is skilled with AdWords, or an agency that is certified? Yes, there is a big difference.

Those individuals and agencies that have spent time and money getting certified are those that are genuinely serious about Google AdWords as a core service their business offers. They wish to communicate themselves as specialists, with relevant skills and certifications to prove their commitment and excellence.

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an online advertising professional. Companies can also attain Google Certified Partner status, proving their expertise and endorsement from Google for AdWords skills.

Once you have selected to work with a certified AdWords agency, you will want to base on your search of companies that can provide you with the following core information:

• Can they outline clear and straight forward pricing structures?
• Can they show you a sample of the reports you will receive?
• How often will you receive reports?
• Do they offer face to face meetings, or phone calls if face to face is not possible due to distance factors? How often?
• Can they outline in detail their onboarding process?
• Do they have any case studies they can share with you? Any testimonials?
• Do they have experience in your industry, and can they share specific examples?
• Will you be given access to the AdWords account if you request it? You are looking for an absolute yes to this answer
• Will they help you define goals for the campaign and can they give you an example?

Expect 100% transparency, or walk away.

Having a team of Google AdWords Certified specialists is an underrated benefit by many business-owners. If you think about it, these are trained people that have gone through a process of studying, analyzing and understanding Google’s algorithm by getting certified with their exam. Besides taking this test, AdWords certified professionals also work with PPC day in day out. They live and breathe PPC.

If you are looking for an AdWords expert in Melbourne, or Australia we’d love to have a chat.