Campaign Management And PPC
Search engine optimisation and search engine marketing services often have limits for companies who have just launched a website. Sites can encounter the so called “Google sandbox effect” such that an infant site (infant being 12 months or less) is not placed in the first page on a competitive keyword or phrase. A good backup is to implement a moderate pay per click (commonly referred to as PPC) search engine marketing campaign to counter this effect. Valuable keyword information is gained by the process which can then feed into an ongoing SEO and online marketing program.
Pay per click search engine marketing (PPC) and bid management involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.
Pay for inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need Search Engine Optimisation and Search Engine Marketing to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without search engine optimisation services, it’s effectiveness is limited.
Newpath WEB provides Online Marketing services to clients across all business sectors, from SMEs to Australia’s, The UK and USA’s largest corporations, and companies from around the world. Our capabilities include key phrase research, competition analysis, page content optimisation, link building, Google AdWords, pay per click search engine marketing, pay per click bid management, performance analysis and reporting, and can be accessed through:
- Packaged solutions designed to provide flexibility and value for money
- An ongoing partnership where we provide strategic planning and advice
- A consulting arrangement based on a bespoke solution
Pay per click search engines, otherwise known as pay for placement or pay for ranking search engines, offer paid listings to advertisers for nominated keyword searches. The cost per click generated by these listings forms the basis of the pricing model, which increases according to your business’ ranking level in search results.
There are hundreds of pay per click search engines which can help you generate targeted website traffic. However, the number of options available makes it extremely difficult to determine which are worth using, and how much money to invest. The Newpath WEB Pay Per Click Bid Management team does this work for you, devising a pay per click search engine strategy which generates the highest possible number of click throughs for your chosen budget.
Buying your way to a better position in the results pages of pay per click search engines requires intensive initial and ongoing testing, a service which Newpath WEB provides to our clients ensuring the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.
Successful pay per click search engine campaigns also depend upon a strong understanding of your business’ market segment, and the capacity of the search engines to deliver the client with genuine qualified visits. Newpath WEB selects only the best pay per click search engines and the most relevant keywords to suit your market.
At Newpath WEB pay per click advertising campaigns involve regular monitoring and account management. Our expert online marketing team establishes and manages client accounts with pay per click search engines, ensuring maximum return on investment, whilst always ensuring to provide our comprehensive results reporting.
Our services include:
- Initial setup of PPC campaign
- Keyword creation and ongoing review of program
- Monthly reports
Our Pay Per Click management services work hand in hand with our Search engine Optimisation (SEO) and Search Engine Marketing (SEM) work to ensure that maximum traffic is attained and our clients achieve enviable new customer acquisition results through considered, methodical online marketing solutions.
