newpathweb Delivering Success Online

Mobile Apps

Smartphones and more recently tablets, are increasingly becoming the computer of choice. As a result, huge opportunities have presented themselves for companies wishing to tap into a market where information is available on the go, in real-time at the fingertips of users. 

Mobile application development is similar to Web application development and has its roots in more traditional software development. One critical difference, however, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.  For instance, geo location specific apps can make use of a phones mapping tool to feed data from the app to the user based on their location. 

Mobile Apps can be built across Apple (iOS), Google (Android), Blackberry and Microsoft Mobile platforms – specific to devices running each operating system. Apps can be built as native apps, individually for each phone, or as HTML5 apps, along with a number of other approaches that can be taken when considering app development.

It’s important to get this choice right, ensuring you not only deliver the best user experience for those the app is intended for, but also performance – which can be heavily impacted depending on the method you select. 

Newpath WEB has a skilled Mobile Application Development team that can advise on simple app development, through to complex apps that interact with third party software systems and API’s.

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