Using Pay Per Click, drive much more new web traffic to your website instantly. We guarantee our results, and you will save money with Newpath WEB managing your PPC marketing campaign…

Pay Per Click Management (PPC management)

Pay Per Click (PPC) Australia

Looking for immediate results? Looking to kick off a sales campaign or product launch? Organic Search Engine Optimisation (SEO) takes time to produce good results. A good backup is to implement a moderate pay per click (commonly referred to as PPC, or AdWords) search engine marketing campaign to get immediate results.

Pay per click search engine marketing (PPC) and bid management involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

Newpath WEB PPC

There are hundreds of pay per click search engines which can help you generate targeted website traffic. However, the number of options available makes it extremely difficult to determine which are worth using, and how much money to invest. The Newpath WEB Pay Per Click Bid Management team does this work for you, devising a pay per click search engine strategy which generates the highest possible number of click throughs for your chosen budget.

Our PPC service includes key phrase research, competition analysis, page content optimisation, link building, copywriting, Google AdWords, pay per click search engine marketing, pay per click bid management, performance analysis and reporting, and can be accessed through:

• »Packaged solutions designed to provide flexibility and value for money
• »An ongoing partnership where we provide strategic planning and advice
• »A consulting arrangement based on a bespoke solution

At Newpath WEB pay per click advertising campaigns involve regular monitoring and account management. Our expert online marketing team establishes and manages client accounts with pay per click search engines, ensuring maximum return on investment, whilst always ensuring to provide our comprehensive results reporting.

All campaigns include:

• »Initial setup of PPC campaign
• »Keyword creation and ongoing review of program
• »Monthly reports

All of our campaigns come with guaranteed results, and you will fall in love with our competitive pricing.

Newpath WEB provide a custom SEO portal to all of our clients. Our SEO portal is a system where each client can login, and view real time, up to date reports and stats. You can login anytime, and get a real good feel for the progress and success of the online marketing campaign we are running for you. You will be able to run custom reports, view archived campaign information, review traffic and stats graphs, and read up on what our team plan on as part of the next stages of your campaign. The Newpath WEB SEO portal is totally unique, no other SEO or online marketing company offers it. It’s a great tool, and instrument that keeps our clients informed and in touch with their online marketing campaign.

Keyword research

Our Pay Per Click management system starts with keyword research. Before you begin a pay per click campaign, it’s vital to know what keywords or search phrases your customers are searching with. Once you have determined the most commonly used terms you can begin to build an advertising campaign around them. Newpath WEB handles this entire process for you, provides detailed reports, and explains why we are crafting your campaign the way we are - to deliver your business the very best results.

Pay per click bidding

Newpath WEB will look after the entire bid management process on your behalf so you don’t come off second best in bidding wars or end up paying too much for listings. We get the balance just right, and will provide you with daily reports so you can track your costs, cost per click, and leads. And don’t forget, we provide a custom SEO portal, where all of our online marketing clients can login at any time to review, and run real time reports and view up to date campaign based information.

Copywriting and ad wording

The right copy in your ads can greatly increase the click-thru-rate (CTR). As part of all our PPC solutions, we include at no extra cost the writing of copy for your ads. Ads written by Newpath WEB PPC staff will grab the attention of your audience and drive quality traffic and leads to your website.

PPC Campaign metrics and tracking

It has to be said, we thrive on stats and information. We carefully review many different reports, and pieces of campaign information to then be able to make informed decisions about tweaking and managing PPC campaigns to make sure they are a huge success.

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