What is Search Engine Marketing, and how can it help businesses?
Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure a website reaches customers using search engines to purchase products and services.
Whether an organisation is using the Internet to promote their brand or company, or selling products directly to the public, the key to success lies in the ability to attract the right type and volume of visitors to the company’s website.
Second only to email, search engines are the most popular service on the Internet. By instantly reaching ationwide and even global demographics, Search Engine Marketing offers a series of unique advantages, including:
These unique benefits have made search engines the most powerful marketing tools in the world. Thousands of Australian, USA and UK based companies are already enjoying the benefits of Search Engine Marketing, and so can you.
Most companies that provide search engine optimisation and marketing services rate their performance by the number of visitors they attract to a website, a figure that on its own is ultimately not of great significance.
In order for Search Engine Marketing to be truly effective a company must attract the right visitors, people who are genuine sales prospects, predisposed to do business with your organisation, and who are ideally interested in doing so immediately. There is an art to this process, and understanding how to craft a professional search engine marketing campaign to ensure results around this.
Developing the right benchmark for measuring the effectiveness of a search engine marketing strategy is essential, and working with an online marketing specialist or search engine marketing company will prove invaluable in this process.
At Newpath WEB it is our job is to help clients discover how Search engine marketing can be adapted to each unique situation. We pride our search engine marketing and website marketing services on being able to successfully help clients implement a strategy that will drive ideal prospective customers to their websites.
No matter how bullet-proof a business plan is, and how clever the product and sales materials are, without access to a large market and a steady stream of qualified sales leads rapid growth is impossible. This is where a search engine marketing firm can assist.
While traditional marketing techniques are limited by social and geographical challenges, Search Engine Marketing provides an unprecedented opportunity to quickly reach a huge target market, without the costly overheads.
Mass marketing is of course nothing new. Television and radio have always allowed companies with a large budget to generate exposure. However, the goal of a marketing campaign is to generate sales, something that depends on a prospect’s ability to respond to a campaign by taking action.
Most traditional marketing techniques simply involve delivering a particular message. However, because of the Internet’s ability to facilitate two-way communication reaching a person while online allows a company to exchange information and lead the prospect directly into its regular sales process.
Because of its unique process and the benefits of direct Internet access, search engine marketing gives access to a series of unique advantages that no other marketing technique can provide:
Target your ideal demographic
Search Engine Marketing allows you to limit your initiatives to specific geographical areas or demographics. Why spend money advertising to somebody that you will not be able to service?
Automatically qualify every lead
By using a professional search engine marketing company, the correct strategy can identify prospects that are genuinely interested in doing business with your organisation, rather than wasting time one those who are not.
Be a welcome guest
By responding to an expression of interest rather than pushing your own message on a prospect you are starting every new customer relationship on ideal terms. Remember, a successful search engine marketing service will deliver prospects to you that are already in buying mode. They are searching for the products or service.
Reach prospects who are actually looking to make a purchase
A TV ad may reach thousands of people, but how many are ready to buy from you right now? A person who is actually searching for your product is much more likely to make a purchase. An online marketing campaign by a professional website marketing company will deliver this.
Reach prospects when they are able to take action
Traditional marketing techniques like TV and radio practically always reach people when they are preoccupied with other things. By the time they are free to respond they have already forgotten about your message. Online Marketing and website marketing reaches your prospects when they are actively searching for products and information, and have the capacity to respond instantly.
By combining these unique benefits, professional search engine marketing and website promotion is one of the most efficient and effective ways that a business can generate leads and sales.
Search engine marketing is an industry where the principle of first in best dressed still largely applies. If a company wishes to have a successful online presence, and reap the rewards of professional search engine marketing services, they must act now to ensure a great search engine ranking for their website.
Contact Newpath WEB to discuss your online website promotion needs.