How can you greatly improve your search engine ranking?
Newpath WEB have a unique 8 step process that will greatly improve your search engine ranking:
Newpath WEB provide a custom SEO portal to all of our clients. Our SEO portal is a system where each client can login, and view real time, up to date reports and stats. You can login anytime, and get a real good feel for the progress and success of the online marketing campaign we are running for you. You will be able to run custom reports, view archived campaign information, review traffic and stats graphs, and read up on what our team plan on as part of the next stages of your campaign. The Newpath WEB SEO portal is totally unique, no other SEO or online marketing company offers it. It’s a great tool, and instrument that keeps our clients informed and in touch with their online marketing campaign.
Site analysis - Search Engine Audit Report
You’ll love our easy-to-read Search Engine Audit report which is clearly laid out, makes sense, and identifies what is and isn’t working for your website. The Newpath WEB Search Engine Audit Report will explain how to go about getting your website on page 1 of Google. Our reports detail what SEO strategies and solutions are required to get your website ranking, increase leads, and make more sales.
Competitor analysis and SEO benchmarking
Newpath WEB will research and evaluate your competitors, and suggest counter SEO tactics in order to get your website onto page 1 of Google, and keep you there, above your competition.
In order to maximise Search Engine Optimisation of your website you need to know what keywords and phrases potential customers will search for when looking for a product or service you offer. Using a variety of SEO analytical tools, Newpath WEB is able to show you the most commonly searched terms relevanmt to your business, how often they are searched on in a given month, and how many of your competitors ate listed for these keywords.
Often the way a website has been built is the reason it performs poorly in search engines. Newpath WEB will perform a detailed technical evaluation and report on what aspects require change, or attention. As part of all of our SEO plans, these changes are then made at no additional cost.
Search Engine Optimisation strategy
Once research and analysis is complete, Newpath WEB will create a roadmap that will outline specific strategies which have been carefully crafted specific to your needs, that will improve your website’s search engine performance and get you on page 1 of Google.
Search Engine Optimisation maintenance
Ongoing SEO maintenance is the key to great results. It takes time and discipline to implement and monitor the results of incremental changes; so constant monitoring, tweaking, link building, social bookmarking, forum writing, article writing and submission, and SEO site based promotion will be totally managed by Newpath WEB on your behalf.
Are all search engine optimisation services and SEO the same?
Short answer - No. Many companies offering Search Engine Optimisation services offer great results, a huge increase in sales, and many other fantastic promises. The problem is, the majority of them fail to deliver, and you are left with a big bill at the end of it, with nothing to show for it. Newpath WEB is different. We guarantee our results, something none of our competition do. And what happens if we don’t deliver? We work for free until we do. That’s how confident we are of the results we deliver for your business. Every single one of our SEO clients receive this guarantee, and we continue to deliver day in day out.
5 questions to ask a search engine optimisation firm before you buy from them:
1. 1)What are the best rankings or SEO results the company has achieved for high traffic keywords in competitive markets? It’s easy to rank highly for “Burnt Toast” and much harder to rank for a search term like “Online Computer Store”. Newpath WEB produce #1 results for many of our clients that are in very competitive industries, where keyword positioning is fierce.
2. 2)What is the company’s current client retention rate? Newpath WEB currently has a client retention rate of 100% for all SEO & PPC projects.
3. 3)How many SEO staff does the SEO company have available to dedicate to your website search engine optimisation project? Newpath WEB has a team of more than 20 SEO staff, hell bent on producing amazing results for our clients.
4. 4)How does the Search Engine Marketing company measure success for a search engine marketing project? Newpath WEB measure success based on a number of key elements, being search engine rank, number of keywords ranked,% increase in traffic, increase in leads, and sales.
5. 2)How many years has the search engine marketing company been providing online marketing solutions for? Newpath WEB has been providing SEO solutions for more than 4 years, with a client base of more than 120 active clients and search engine marketing campaigns.
What our customers say
Collins Street Business Center
Keyword: Serviced Office Melbourne
Google AU Rank: Number 1
“With a basic knowledge of what we needed to see happen, we spoke to a few contacts and released a brief to a number of agencies. We understood the need to get online, and not only have a website that represented our brand correctly, but crucially also begin earning an income from our website, the challenge we faced was that we are in the serviced office business, not tech heads. We needed to feel not only comfortable that the company we partnered with understood the technical elements of what was required, but also was capable of a deep understanding of our brand, and target audience. Newpath WEB proved they were exactly that.
We commissioned Newpath WEB to create and manage both a Pay Per Click (PPC) Campaign, as well as a SEO campaign to improve our generic search results. At the time we did not understand the difference between these two campaign options, but Newpath WEB were fantastic at guiding us through the process, and explaining everything in detail so that we felt informed and in control.
Our goal, based on their advice was to obtain 50% of our website traffic from PPC and the balance via generic search results. It took approximately 4 months to find this balance and we are extremely pleased now with the outcome.
Over the past 5 years we have achieved all of our goals and with the help of Newpath WEB. With their reporting we are able to modify our campaign to suit our immediate, very short term business objectives, and the organic campaign has produced nothing short of amazing results, we consistently receive 5-8 new enquiries a day from our website”.
Since we started to use Newpath WEB, our traffic has increased by 244%, but more importantly our sales have increased significantly”
What is search engine optimisation or SEO?
It doesn’t matter if you have the best looking site on the Internet. If no one (prospective clients) can find it, it’s useless. That’s the essence of Search Engine Optimisation (SEO).
Pure and simple - Search Engine Optimisation (also know as SEO) is a sales and leads tool. A successful SEO campaign will turn a good business into a booming business.
Search Engine Optimisation (SEO) is the process of improving the ranking of your website in the natural search engine rankings (left hand search results on Google, Bing, Yahoo and other search engines) to increase the amount of qualified traffic to your website over time. Qualified traffic is traffic (people) coming to you that are already looking for the service you provide - hence they searched on a related keyword or term, and found your website/business.
With such a huge amount of information - both valid and very misleading - floating around on Search Engine Optimisation (SEO), it has become very difficult to separate fact from fiction. When you take this into account, and the fact that SEO changes almost as much as the weather in Melbourne, it is virtually impossible for a novice or business owner to know where to start with SEO, and boosting sales via their website.
Search Engine Optimisation (SEO) makes a website search engine friendly, ensuring Google, Yahoo, MSN and the other major search engines are aware of your site, its content, and what its purpose is. By achieving this, these search engines will then deliver qualified traffic to your website, and if you have a well built website you should be able to convert that traffic into actual customers.
The task of optimising a website aims increase a website’s ranking in search engines by making pages within the site friendly to search engines. The more friendly a website is to Google, the higher its rankings in the search engine results pages will be, with the net result of this being a higher likelihood your site will earn higher amounts of traffic and make more sales. It is stating the obvious that a website with a result on Page 1 of Google is going to get more traffic than a site buried on Page 8 in the results.
There is a very simple and important message here: If your website is missing from top search results, then you are not capitalising on your ability to generate new business and add revenue to your bottom line. Here are the facts:
1. 1).There is currently in excess of 1.3 billion Internet users worldwide.
2. 2).It is known that over 85% of these users start at a search engine when looking for information, or seeking to make a purchase.
3. 3).Less than 25% of Internet users will go beyond the top 10 search engine results - meaning they dont bother looking futher than page one results.
4. 4).Top 10 search engine results get 80% more traffic than those ranked in the 11-30 spots.
Aside from earning good ranking in search engines, having your website optimised will help your business in other areas such as:
1. 1).Brand awareness.
2. 2).Setting up your company as a credible supplier, and an authority.
3. 3).Pre-qualified lead generation.
4. 4).The sole advertising medium that can be truly tracked, and return on investment calculated.
5. 5).Significant cost savings when compared to other advertising mediums such as glossy brochures, TV ads, radio ads, and yellow pages ads.
The nuts and bolts of Search Engine Optimisation (SEO)
SEO is made up of several key elements that when combined will increase a website’s search engine ranking, increase traffic to a website and assist in converting that traffic into sales. Here is a snap shot of some of these elements.
Selecting the right Keywords
All good SEO campaigns start with good keyword research. The reason being, selecting and then targeting the right keywords is essential to the ultimate success of an SEO campaign. If you road worthy inspection services and are based in Melbourne, then you will want to ensure that your website is ranking for phrases related to road worthy inspections in Melbourne. If you get your keyword targeting wrong, then you have essentially blown the entire campaign, as you wont get the targeted, qualified visitors to want. This is why keyword research is critical, to ensure your site is optimised for the highest and most frequently searched terms/keywords that relate to your business.
You have only won half the battle if you have managed to get traffic (potential customers) to your website. Now you’ve got to convince them to buy. That’s where persuasive copywriting comes in. Make sure you tell people why they need your products or services and include many opportunities for them to buy along the way, dont just leave that option to a few pages within the site, make it easy and make it a stand out point. It’s no secret that search engines like content, so when you are writing content for your website, be mindful of this and optimise it for search engines, this will include your keywords, spanning them correctly and listing them just the right amount of times.
As it is in young social circles, popularity is key. Link building is a huge online popularity contest, and the search engines favour the popular kids. A website’s success in search engines is tightly linked to, on the amount of relevant incoming links to the site. The best type of links are relevant links, especially if those links also drive qualified eyeballs to your site.
Search engines want to know exactly what each page on your website is about; what a search engine doesn’t want to do is search through code to figure it out. Title tags, header tags, Alt tags, Meta-descriptions - search engines want your site’s HTML to be descriptive and clean. So, next time you hear us SEO’ers moaning about the importance of clean code you will know what we are on about, and why.
The wonderful thing about SEO is that it can be tracked. Unlike advertising budgets spent on TV, Radio, and in print, SEO can be properly tracked and tweaked on the fly. This is why no SEO campaign is complete without analytics and review. After all, if you aren’t measuring things like traffic, link popularity, and conversions, then how do you know if your SEO solutions and allocated budget are working? When analysing an SEO campaign, only make one change at a time so that you know which changes are effective.
So there it is. If you want to have an effective SEO campaign, you will need to include each of the SEO elements listed above. But, please keep in mind the information we have provided above merely scratches the surface on these topics, and there are many other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the perfect way to get your SEO campaign started on the right track.
Why is search engine optimization or SEO important to your business?
Unfortunately, there is a fundamental lack of understanding of search engine optimisation strategies, even amongst people in the market calling themselves search engine optimisation specialists, with a large majority of Search Engine Optimisation and Online Marketing companies failing to do their job and manage SEO campaigns on a monthly basis.
Unlike Eifel 65, and Sinead O’Connor; SEO is no one-hit wonder:
Search Engine Optimisation is not a simple process. Nor is it a process that can be approached complacently. For an SEO campaign to be a wild success, it must be planned correctly, be considered, and backed up with hard evidence such as traffic reports, relevance of keywords, and appropriate fit for the company running the campaign. In the initial stages, a Search Engine Optimisation project must begin with a complete and comprehensive review of the client website, followed by a series of reports that will assist in developing the strategy to be taken, then the first stages of actual SEO work will be all of the on-page SEO changes that are required. Depending on the size of the website and the work required, this may take a few days, to a month to complete. All the way through, the SEO company, and the client should be in constant contact with each other, with the SEO agency seeking feedback and input from the client, then implementing these changes.
Rome wasn’t built in a day:
Following the on page SEO work, and online marketing campaign initiation, comes the start of long term off-page SEO work, which includes some of the following:
1. A)Link building - the art (and it is an art) of finding, arranging and implementing quality links that will point to relevant pages on the client website. This is a complex task, and is achieved through direct requests, good quality directories, press releases, forum posts, and link baiting strategies.
2. B)Content creation - Despite what you think, or what anyone may tell you, if your website is a mere 10-20 pages it will never be considered an authority in its industry. As with any business, you will always see new competitors enter your market, they are enthusiastic, motivated and eager to succeed. As these competitors enter the arena, it is important that you and your website maintains dominance in online positioning. One strong method of doing this is to continuously increase your content. By increasing and refreshing your content, you will establish credibility and provide additional pages to link to on your website.
SEO cannot be seen as a once off task. Think of an advertising campaign in a newspaper, whilst you continue to pay for your campaign, the ad will continue to run and be seen by readers of the paper. As soon as you stop paying for the ad, it will cease to run, and will no longer be seen by readers. Search Engine Optimisation is largely the same, you must continue to run the “ad”, continue to optimise the campaign, and increase the awareness of your website.
A quality web marketing agency will be honest with you and tell you the honest truth, even if it hurts. There is no use having a fantastic SEO campaign, with millions of hits on your website, but the site containing broken links, poor usability or frustrating navigation. That’s a sure fire way to annoy visitors, and they will leave as fast as they arrived. Your web marketing agency should work with you in the initial stages to ensure your site is user friendly, and has the best possible chance of not only gaining traffic - as that’s only half the battle - but actually is capable of converting that traffic into paying customer. The key to this is ongoing management, and tracking, and tweating to ensure results are being delivered.
For this reasons above, it is critical that your SEO agency implements not only a once off strategy, but one that includes an ongoing management program that ensures the sites success. There are many ongoing tasks required when it comes to SEO, so dont be fooled by the jokers out there telling you a once off approach with a single upfront fee will do the trick and see your site earning the traffic it deserves. Ask the SEO agency to run through with you specifically what they will do on a monthly basis, and what reports they will provide you with each month, to show the results of their work.
Search Engine Optimisation (SEO) doesn’t need to be expensive, a high quality results driven campaign can cost as little as $340 a month - it’s a monthly event. Tasks such as link building, content creation, linkbaiting, social media optimisation, local optimisation, reputation management, keyword research, analytics monitoring and reporting demand monthly attention. By selecting a web marketing agency that tries to convince you monthly SEO is not required, or by allowing the agency to drop the ball on monthly SEO, you are probably better off taking your SEO advertising budget, going down to the nearest casino and throwing it all on black, as no matter how far you think they may have gotten you to this point, SEO is a monthly campaign, and requires monthly attention to ensure continued success and results for your website and business.
To arrange a consultation with an SEO expert please contact us.