Mobile Development (iPhone Platform)
If your organisation understands the wealth of possibilities provided through social networking and WEB 2.0 technologies, you have probably created a corporate application for Facebook and are already reaping the benefits. You may wonder where you can expand your efforts with similar results.
Your next step should involve mobile software development, for devices such as the iPhone. In July of 2008, Apple opened the iTunes App Store which provides a place for third party developers to market and distribute their custom iPhone apps. iPhone users can obtain both free and pay for use mobile applications in a range of categories including games, productivity, social networking, and travel, just to name a few.
Although this may sound like an exciting opportunity, you may wonder how positive the reception to the Apple App Store has been. Amazingly, consumer downloads exceeded more than 25 million applications within the first ten days of launch. These numbers are almost as impressive as the sales of the iPhones themselves.
With the introduction of the iPhone and the new marketing opportunities it provides, a strong interest in iPhone 3G Development is emerging. Incorporating iPhone 3G Development into your web marketing strategy will put your business at the forefront of current social trends, allowing you to be the first to connect with your customers in this new, exciting way.
Newpath WEB have already received numerous enquires from our clients regarding which applications to develop and how to plan an effective strategy, along with having built a number of successful iPhone apps already.
Here are a few considerations for iPhone and mobile application development:
Hunt for the Obvious
Large, complicated applications are rarely necessary for the iPhone. Instead, users are looking for simple, familiar applications that address basic needs. Do not dismiss a concept because it appears too simple and straight forward. Some of the top sellers include tools like to-do lists and mobile versions of popular websites.
Understand Your Market
To create a useful iPhone or mobile application, you must understand who your target market is. Each market will have unique needs.
Understand the iPhone
You may understand the basics of an iPhone but you must know the details inside and out, including its limitations, to understand where the greatest needs are. For example, did you know that the iPhone does not include voice dialling? This is a critical feature for some users. Businesses who understood the impact early have reaped excellent rewards by designing a voice dialling iPhone application.
A recent study by research group IDC predicts that by 2012, there will be 1.3 million iPhones in use in Australia. Globally, mobile advertising is expected to grow from $1billion in 2008 to $2.4billion in 2009 (Source: eMarketer.com). These statistics indicate the importance of mobile application development for companies wishing to remain competitive.
At Newpath WEB our social media, and web development teams specialise in providing a range of mobile application, iPhone and mobile software development solutions that help companies succeed online.
To speak with one of our iPhone Marketing specialists please click here to contact us.