The web is evolving, with users and customers alike wanting more and more from their online experience. Instead of just reading information, users want to be able to interact, communicate and feel part of an online community. Uploading photos, blogging, wikis or social networking are all interactive elements that are making up the Web 2.0 world, and businesses around the world are beginning to realise the potential this offers them.
Social media networks are becoming an increasingly important element within the marketing mix and more and more brands are recognising the potential of using social media widgets and applications to interact with their customers, and prospects.
Is your brand making the most of, or recognised in this new space of social networking websites?
At Newpath WEB we are recognised as market leaders in the creation and distribution of social networking websites, social media development, Facebook widgets and apps, MySpace and Bebo applications, and iPhone applications.
Our team of WEB 2.0 and social media experts work with start-ups to help create a concept, and develop their social applications. We also work with a number of Global companies; helping them tap into the social media space with interesting social applications that extend their brand awareness with users in a fun and engaging way.
The social networks’ true potential is tapped by the viral network effects of user generated content and the WEB 2.0 principle of offering the web as a platform. WEB 2.0 can be defined as the set of technologies which enable collaboration and sharing between Internet users. These can be web pages, web-based communities or hosted services such as social-networking sites, wikis, blogs and podcasts. These tools, such as blogs, make it easier for anyone to get their material online, even if they have no knowledge of HTML.
Sites such as MySpace, Flickr and Facebook are bringing together people from around the world and allowing them to communicate, either on a social or business level online, and for businesses it’s now becoming a value added feature they need to have in their marketing arsenal.
Facebook has grown in popularity and is now one of the most popular social networking websites ever, with over 58 million active users around the world. The launch of the Facebook Platform in March 2007, allowing web development companies the ability to build new social media applications for use on the site, has provided the ideal opportunity for business to create their own business branded applications, and reach some of this potential audience.
A Facebook Application, is a programme that can be placed on a user’s site that allows added functionality and allows them to customise their pages to meet their needs and desires. Anyone is allowed to build and upload their customized Facebook Application, making it an ideal environment in which to spread the word about your business.
There are over 10,000 different Facebook Apps available to the online community who spend more time per session using these Apps than any other activity on the Facebook site.
Can your business afford to miss this marketing opportunity?
Viral marketing is the key to ensuring the success of your social media application. Your application needs to be able to leverage your business, fit neatly into the social networking website for which it is intended, and is one that users would want to use and share with their friends.
At Newpath WEB, our web development team has comprehensive skills in designing and developing social networking websites, social media development, social media widgets, facebook widgets, and WEB 2.0 solutions. We can help drive traffic to your website and allow you to increase brand awareness to a whole new group of potential customers.
If you’d like our experienced team working on social media development, or Facebook applications for your organisation, contact us today