WSA: Australian businesses’ poor websites are losing Customers

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• WSA: Australian businesses’ poor websites are losing Customers

David Ziguras April 4th, 2009

The Website Standards Association has found that confusing navigation and bad design of many Australian
websites are driving traffic away, failing to meet basic international standards.

• According to WSA, website navigation standards are:
  • consistent positioned main menu
  • sub menus (each of them has no more than two levels)
  • underlined and colour-changeable hyperlinks
  • maximum three clicks to go to another page
  • secondary menu on every site
  • a sitemap that is accessible from every page
  • a secured contact instead of displaying email addresses which will attract large amounts of spam emails.

• Design standards are:
  • a logo that links back to the home page at the header of every page
  • a uniform font
  • dark main content on a light background
  • headings and links consistent in colour
  • short paragraphs with bullet points
  • a single layout
  • avoid inserting text as images as well as using large flash animation areas.

Source: Website Standards Association