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admin January 20th, 2015

Evaluating the right content management system (CMS), designed specifically for the requirements and needs of your business, is no simple task. There is a vast range of CMS solutions available, with each platform delivering various strengths and opportunities. Therefore, in order to make the decision process easier, our team of professionals have introduced the three competitive CMS solutions, provided a comparison of the key differences, and concluded with our recommendations in selecting the CMS that is suited to your business requirements.

An Introduction to Content Management Systems

With the online world reaching competitive heights, it is important for websites to contain enriching content, in order to attract the desired audience and earn a place in the online market. We believe that the content of a site is essential for your online business growth, and would go that one step further to say ‘Content is King’. With this key element assisting in the increase of traffic to a website, the importance of a Content Management System becomes apparent. Therefore, the CMS was born.

Content Management Systems (CMS) have increasingly become leading solutions to manage, edit and maintain collaborative content for a website, which persuades the user to select a CMS over a static HTML site. A CMS gives the user a sense of control and ease of maintaining the website’s core content.

The Leading Content Management Solutions

There are multiple CMS platforms available to the user, with each software delivering various strengths and limitations, depending on the user’s specific requirements for their business. Therefore, we have targeted the three CMS platforms we believe are the leading solutions worth discussing. These include: Kentico, Magento and Sitecore.

Kentico – Content Management System using ASP.NET

Kentico is an innovative Content Management System designed to assist the user in managing web content, and includes advanced features for building websites, intranets, and eCommerce solutions. Kentico for ASP.NET provides the user a high quality customer experience management solution with a vast range of advanced features including, the management of marketing campaigns, building customer communities, selling products online, innovative intranet solutions, and many more options to cater to the user’s needs.

This CMS software has increasingly grown in size and popularity in the online world, with a large group of businesses putting their trust into this pioneering solution. The Kentico CMS is an affordable and cost effective platform delivering significant opportunities, to fully accommodate custom requirements through an open API source.

Magento – Content Management System using PHP

Magento is a fast growing Content Management System, with confidence in maintaining the solution is ahead of its competitors, as the leading eCommerce platform. From a technical view, the platform’s advanced core features and inclusions provide the user with a high quality experience and full functionality, when maintaining their website. These features include the ability to manage multiple online stores, multi-language and multi-currency support, management of orders through the admin interface, and much more added opportunities.

Magento is available through open-source regulations and is considered as a feature-rich eCommerce platform, offering various specialised tools and features for the user to control. The CMS software also provides their users with a high degree of customisation, giving them full control over the functionality and appearance of their site.

Sitecore – Content Management System using ASP.NET

With the increasing growth in popularity and branded as one of the leading enterprise-level Content Management Systems available in the industry, Sitecore software has continually grown in size and secured a large community following. The Sitecore solution consists of two key products: a powerful Content Management System (CMS); and a fully adaptable Digital Marketing System (DMS).

This robust CMS software is built on ASP.NET, and provides the user with advanced features of control in the social integration, maintaining blog posts, personalised customisation of the site, eCommerce features, enabling the user to manage and control all aspects of their website. With the flexibility, accessibility and security of the ASP.NET structure, it’s no surprise the leading organisations in their industries trust Sitecore as their CMS software. The CMS also incorporates a powerful interface which provides a vast range of applications and features including managing campaigns and projects, establishing workflows, editing content, managing users, and much more available for the user to fully-customise the website to their specific requirements.

Comparing the Key Differences

In order to make the decision process a simple task in selecting the right Content Management System, our team of professionals have analysed and compared the three key CMS solutions to evaluate why you should select either Kentico, Magento or Sitecore to suit your required needs.

Within our analysis, various strengths and opportunities were evident with these enterprise Content Management Systems, however limitations were also raised that could potential persuade the user otherwise. Identifying these key differences between the CMS solutions, will assist in the selection process for our audience.

Kentico, Magento, and Sitecore CMS solutions ensured various similarities of core functionality including their confidence in flexibility, user-friendly experience, Search Engine Optimisation (SEO) and mobile friendly, management and control of all aspects of the website, customisation, advanced security, scalability, with a vast range of similar functionality aspects. The key similarities all solutions provide to their users are the unlimited support, high quality performance and advanced security. The comparable limitation of these CMS solutions is the requirement for an experienced developer with a high understanding of the specific software. The similarities in features include eCommerce solutions, intuitive navigation, multilingual support, innovative intranet solutions, high functionality of API, and multiple advanced features provided to their audience.

The key differences include the variances in pricing, the leading software’s of specific features, and the difference in coding language. In regards to pricing, Magento provides their users with a free open source version, capable of high functionality, innovative features and security, which is highly competitive considering Kentico and Sitecore only provide payable options. For the base licence of the Kentico solution, you are looking at approximately $3,599 (AUD) and for the Primary Edition or entry-level solution from Sitecore, you are looking at approximately $20,000 (USD).

In regards to leaders of specific features, Kentico is a leader in personalisation tools, with a large variety of modules built into the default interface. Magento is considered as the industry leaders in eCommerce design and user experience; currently occupying the leading position in the market. Sitecore is ahead of the competition for their Customer Experience Management, with the advanced interface improving the user experience and functionality.

It is also evident, through our analysis, a significant difference between these Content Management Systems; the difference in coding language. Whilst Kentico and Sitecore are built using ASP.NET developed by Microsoft, Magento is built using PHP.

Selecting the Content Management System

The selection process of finding which Content Management System (CMS) is best suited to your web requirements, can be a complex task. Our recommendation is to establish a needs analysis in selecting the appropriate CMS for your company. A needs analysis should include the following:

It is also important to note when our team are recommending a CMS to a client, we first advise for them to understand the purpose of the site and business needs, before considering the CMS requirements.

Summary

Through analysing the three Content Management Systems, we were able to identify each platforms strengths and limitations, provided a comparison of the key differences, and concluded with our recommendation of establishing a needs analysis to select the appropriate CMS to suit your business needs and requirements. In selecting the ideal CMS solution for your company, we understand that it can be a complex and tedious task to perform. Newpath WEB is here to assist in recommending the ideal solution, with a team of experts to cater to all of your CMS queries.

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