The festive frenzy has well and truly hit Melbourne, with retailers busily preparing themselves for the onslaught of last-minute shoppers. Festive visual merchandising, ordering extra stock, and bundling those grab-and-go gifts are just the tip of the ice-berg, with even more planning involved ‘behind-the-scenes’ – including strategies involved in social media marketing.
Okay, so planning your campaign should have happened months ago, but there’s still a lot you can do to boost engagement and make a few extra sales before the holidays are over. Remember, last-minute purchasers are still at-large, there’s time yet.
The following last minute tips for social media marketing Melbourne will help you drive engagement with your brand this festive season:
- Offer time sensitive vouchers/ promotional codes
Whether you’re a fashion retailer, small restaurant, or eCommerce giant, offering some sort of promotion in the lead up to Christmas is obligatory if you want to compete. Offering time-sensitive vouchers or promotional codes through your social channels is a quick and easy way to drive traffic to your website or physical location. Create a festive graphic, include the promo code, caption a link to your eCommerce store and there you have it. Oh, and don’t forget to ready your site for the promotional codes…
- Showcase your products or services in a way relevant to the festive season
Emotions are heightened in the lead up to the festive season, and its your job as a marketer to ensure you tap into those. Showcase your products and services in a way that evokes emotive and warming feelings within consumers.
Retail giant H&M achieved this brilliantly in their YouTube video titled ‘Come Together’. In the video, viewers are shown a train conductor and passengers, including a solo travelling little boy, facing significant delays reaching their families for Christmas. The train conductor then calls the passengers – all wearing H&Ms latest collection – to the trains cafeteria, which had been transformed into a winter wonderland for the little boy.
The video displayed H&Ms product in a unique and engaging way, whilst warming you heart all at the same time. Yes, the quality of the video suggests it would have taken a lot of time and planning, but let it serve as a source of inspiration in thinking of interesting ways to incorporate the festive spirit in your social media marketing Melbourne based campaign.
- ‘Tis the season for sharing (that means LOTS of user-generated content)
Christmas is all about sharing, so use your social channels to ask followers to share something with you that you can repost. For example, a tourism company might ask followers to share a picture of their favourite Christmas memory in their town. A fashion retailer might post an image of their staff wearing the latest range, asking followers to post an image of their favourite festive outfit. By doing something similar, you will not only be encouraging user engagement, but collecting great content to repost across your company’s social channels.
Newpath WEB is a leading Social Media Marketing Melbourne based agency, specialising in helping you reach your target audience in a unique and engaging way.
For more information, view our Social Media Marketing page, or call 1300 761 806 for a chat with one of our friendly Social Media experts.
