Websites are the digital storefront of any business, and usually the first impression people have of your brand. As such, having a website that is both pleasing to look at (pretty) and functional (easy to use) is incredibly important. Alternatively, websites that a poorly designed will experience below-par Google Analytics metrics, in other words, low page visits, low visit time, high bounce rate, and poor conversion rates. The following principals for effective web development and design have been curated by the leaders in web development Melbourne, helping your site become more user-friendly, aesthetically pleasing, and engaging.
People spend, on average, 8 seconds on a web page these days. That’s a relatively small window of opportunity to get your message across. As such, good web design will always cater to the desires of the user, quickly, and in an engaging way. Therefore, ensure every one of your web pages has a clear, concise message that addresses the needs of your audience (fast).
It’s important to ensure users can navigate, i.e. move around, your website as easily as possible. As a guiding principal, web development Melbourne-based experts will recommend what’s known as the ‘three click rule’, referring to sites which allow users to find what they need in three clicks or less.
An effective colour palette that compliments your branding, products and services is a great way of improving the user experience overall. Using contrasting text on backgrounds makes it a lot easier for visitors to read copy, whilst negative space is useful in giving your site that Melbourne-inspired contemporary feel – it’s also effective in bringing high-quality imagery to life. All in all, colours can be a very effective tool in inciting an emotion within consumers, so don’t leave this often forgotten-about principal to the last minute.
With the roll out Google’s mobile-first indexing, this particular principal for effective web development has never been more relevant, so listen closely. Ensure your site is built in a responsive layout, i.e. that which adapts to different screen widths. This is the preferred method, but alternatively you can also build site entirely dedicated to mobile-friendliness. Not sure how? Chat to the leaders in web development Melbourne, Newpath WEB, whose team of experienced developers are skilled in responsive web design.
Employing a broad range of methods and innovative approaches to design, Newpath WEB have the skills and experience to deliver results-driven websites at a sensible price. For more information, visit http://www.newpathweb.com.au/ or call 1300 761 806.