user image

Nathan Sinnott September 25th, 2018

If you’re a business, then there’s probably been many times when you’ve looked at your website conversations and numbers in user traffic and thought “why aren’t these numbers higher?. SEO in Melbourne is important for any local businesses to not only extend their online presence for local search results but also to increase user engagement on their website.

Just having a relevant keyword isn’t going to ensure that your website will be found faster when someone is searching for a service that you provide. Your website also needs to have relevant content that complies with Google’s always changing and improving search ranking algorithm. So, why do you need SEO in Melbourne?

Our team of SEO experts here at Newpath Web have been answering this question for our clients for many years. Firstly, let’s explain the basics of SEO and how it all works. Let’s say you’re a business that sells handbags and want to increase the traffic on your website. Having a sale or constantly adding lots of content to your website isn’t exactly going to get you the results you are looking for.

With SEO, the content is specifically engineered to incorporate exact keywords that people are searching online in relation to the services that your business provides. For example, a handbag website will typically target keywords such as ‘best leather handbags online’ or ‘affordable clutch handbag’. This means that when users search that exact keyword in a search engine like Google, the chances are highly likely that your website will show up first. But that’s a very specific keyword, surely other handbag businesses would be targeting that keyword as well?

Well, our SEO team at Newpath Web take this a few steps further. We work closely with your business to understand exactly who is using your products and why. Armed with this information, we create a tailor-made strategy for your business with a long list of keywords that users are searching for in relation to the services you offer. For example, we look at all the phrases that users search for as well, such as ‘high-quality leather’ or ‘natural leather’.

With more targeted keywords naturally implemented into the content on your website, Google will search through your website and give it a ranking. The more relatable your website is to what users are searching for, the higher it will rank and the more it will show up in a search result before your competitors.

Without SEO, your website may have all the correct information, it just isn’t optimised correctly to bring in the results you are looking for. At Newpath Web, we offer SEO services as well as analysis reporting, which means that we constantly monitor the results of your campaign and make tweaks when required to ensure that your website is always performing with maximum efficiency.

So, why do you need SEO in Melbourne? Simple; because you want your users to go to your website and not your competitors. To ensure that more people know about your business, get in touch with us at Newpath Web or visit our website for more information on how we can transform your business and take it to the next level and even further.

Our latest posts