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Partha March 5th, 2019

Only a couple of decades ago it was completely acceptable for a website to be simple. A website could have a basic UI (User Interface) that was void of any colour and had a layout similar to a Microsoft Word document. UX (User Experience) was basically non-existent, all that was needed was a basic website that could get the job done. A lot has changed since then, which is why when businesses look for highly professional web design in Melbourne, they turn to Newpath Web.

When you look at websites today, you will instantly notice a world of difference. There is a heavy focus on unique user interfaces, creative layouts and a comfortable and engaging user experience. This may be great for the user but it puts a great deal of pressure onto businesses, especially smaller businesses, to design, create and deliver a website that stands out from the crowd yet still provides all the information their customers are seeking.

Many digital agencies can have a ‘one solution fits all’ approach, which can have negative consequences for businesses in an age when the average user’s attention span is around a few seconds. This is why at Newpath Web, they work closely with their clients in order to fully understand the bigger picture. Who are your target customers? What is the core message of your business? What are your needs and goals? Once these questions have been answered, they can get to work creating a website that is stylish, unique and attention-grabbing.

With a team of over 200 strong, and with many years of experience, their web developers have created intelligently designed and professional websites for international and Australian businesses such as Apple, Porsche and different government agencies. Newpath Web is also gold partners with Content Management Systems (CMS) platforms including Sitecore, Microsoft Dynamics and Kentico. Their web developers also work with well-known platforms such as Catalyst, Adobe Business, Joomla, Umbraco, WordPress, Open CMS and many more.

So, you’ve created a professional and stylishly look website, but why stop there? Newpath Web is a full-service digital agency, which means they can provide a range of additional services such as SEO (Search Engine Optimisation) and PPC (Pay Per Click) to boost the web traffic to your website. Their team of SEO specialists will make sure that all copy and content on your website is fully optimised with intelligently targeted keywords that will increase your rankings with search engines such as Google.

Their web developers will make sure that each webpage on your site can be navigated through easily and loads quickly, so your customers can find the information they are looking for and your website efficiently grabs their attention, and holds it. To find the home of professional web design in Melbourne, get in contact with Newpath Web today. For more information on their digital services, visit their website today to get started.

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