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Nathan Sinnott July 25th, 2019

Many people can make the mistake of assuming that if their website is functional and ‘does the job’, then why waste time and money with a web design company in Australia? Their website may have all the information and content that their customers need, but can their customers find it easily? Does the website load in under three seconds? Is it mobile-friendly? If you answered no to any of these questions, then you already need professional web design services.

Why is this? Because if a website doesn’t load in under three seconds, then a user will leave and find another website that can provide them with the information they are seeking in a quicker time. If your website isn’t mobile-friendly (most users access the internet from their mobile devices) and isn’t properly formatted for smaller screen sizes, then they will leave to find a website that is. If your website does all this but users can’t easily navigate through the menus and pages to find what they are looking for, then they will still leave to find a website where they can.

One of the first hurdles is the website’s design and look. Is it aesthetically pleasing? Does it have a stylish layout that grabs the user’s attention straight away? Is it colourful or distracting? It is simple to navigate or boring? Are your users engaging with your website or are they leaving and never returning? The sad truth is that in the highly competitive online world, users will abandon a website if it doesn’t quickly meet their needs and can easily find a website that can.

Your website is also the face of your business and brand. This is why working with a web design company in Australia like Newpath Web can bring many benefits to the table. We have a team of professional and experienced web developers that can create a unique and intriguing UI (User Interface) that allows users to easily navigate through each web page but with a stylish layout that keeps their attention.

In 2019, your website needs to be optimised for smaller screens like tablets and mobile devices. If your website doesn’t correctly display information on a smaller screen and your users have to constantly swipe and pinch their screen to zoom in and out, then they will never return. Newpath Web can take the hassle out of web design. With years of experience working with small, medium and large-sized businesses creating eCommerce websites, interactive online communities and enterprise-level websites, our web developers will ensure that your website is completely optimised and bringing in more leads.

With experience working with a range of highly known CMS (Content Management System) platforms such as WordPress, Joomla, Adobe Business Catalyst, Magento and more, Newpath Web is a web design company in Australia that will work closely with you to ensure that all your needs, goals and objectives are met.

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