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Nathan Sinnott July 29th, 2019

Taking a nostalgic trip down memory lane, do you remember what websites used to look like when you were younger? They had very simple designs with an even simpler layout. Colour and style couldn’t be effectively used like it can nowadays, so the UI (User Interface) and website had the appearance of a Word document with either too many bright colours or not enough. Fast forward to 2019 however, and it’s easy to see why businesses need professional website development in Melbourne.

Open up any website right now and chances are you’ll come across a website with a creative layout, a stylish design or a heavy focus on the UX (User Experience). This is your competition. As more and more websites focus on interesting layouts and unique designs that grab the user’s attention, businesses face more pressure than ever to stay ahead of their competitors. If a user visits a website and it doesn’t grab their attention or load in under three to four seconds, then they will simply leave to find another website that does. This cut-throat nature means that if a website wants more traffic;it needs professional web design.

Dealing with some digital agencies can be difficult as they can go off a ‘one size fits all’ approach. The difference at Newpath Web is that we will work closely with your business in order to first gain an understanding of how your business operates and what goals you need to achieve. This allows our team of professional web designers to work with you to create a stylish website that reflects the uniqueness of your business and its brand.

At Newpath Web, we are gold partners with CMS (Content Management Systems) platforms including Kentico, Microsoft Dynamics and Sitecore. We also work with well-known CMS platforms such as Adobe Business, Joomla, Umbraco, Open CMS, WordPress and more. Featuring a team of over 200 strong that have a wealth of industry experience creating intelligently designed and unique websites, they have worked with high-profile clients such as Apple, Porsche and various government agencies.

Our website development in Melbourne services isn’t just limited to the visual aspect. We also provide services such as PPC (Pay Per Click) and SEO (Search Engine Optimisation). Our team will ensure that your website is not only professionally and uniquely designed, but also optimised to target certain keywords. This will ensure your website has an increased ranking with search engines including Yahoo, Bing and Google. With your website fully optimised for mobile devices and SEO, you will benefit from increased high-quality leads that convert into sales.

As you can see, a lot has changed since the early and basic days of the internet. Now, more than ever, local businesses need professional website development in Melbourne if they want to keep up with their competitors and reach new customers. To find out more information about our services and how we can help your business, browse our website to find all the information you need to get started.

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