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Nathan Sinnott August 13th, 2019

Do you currently have a website that has been optimised for SEO (Search Engine Optimisation)? Is all the content on your website optimised with relevant keywords? To make sure that your business is appearing first at the search page, SEO is crucial. Newpath Web can provide your business with search engine optimisation in Melbourne that will launch your brand to the top of a SERP (Search Engine Results Page).

So, what can you gain from our SEO services? Well, not only will you get high-quality leads but also more of them! This isn’t achieved with gimmicks such as blanket marketing, but with an intelligent and strategic approach. Newpath Web’s SEO services involve researching your target audience in order to know what type of keywords to be targeting. With this approach, you will benefit from an increase in leads – not bounce rate!

Apart from increased leads and sales, SEO can also provide a much better UX (User Experience) for your customers as well. If your website, images, video and other content don’t load within a few seconds, then your customers will leave and most likely never come back. With search engine optimisation in Melbourne from Newpath Web, our SEO specialists will make sure that your content is formatted properly for quick loading times. Not only this, but we will also make sure that all your meta tags and file information are correctly optimised for when the Google bots crawl and index your website, resulting in higher rankings with SERPs.

With SEO, you benefit from gaining much more stronger and more organic leads. This is due to SEO strategies involving in-depth research on areas such as your target audience, the services you offer and the industry you are in. This means that you are targeting keywords and phrases that your customers, as well as consumers looking for services you provide, are searching for. By targeting keywords that your target audience are searching for, you will experience a permanent increase of natural and organic leads that haven’t been forced, which can happen a lot with blanket marketing and cold calling tactics.

Apart from all these benefits, your brand will also benefit as well. This is because your brand is being promoted not only to a wider audience but a wider audience that is also your target audience. SEO doesn’t just involve optimising your website but also all your external content as well. Whether it is blogs, PDFs or content on your social media channels such as Facebook, Twitter or LinkedIn, Newpath Web will make sure that every post is strategically optimised with targeted keywords to ensure each and every piece of content has a purpose – to increase leads and brand awareness.

If you are looking to increase your inbound leads and promote your business to a wider audience reach, then get in contact with Newpath Web, the home of search engine optimisation in Melbourne. For all the information you need to get started, visit our website today.

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