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Nathan Sinnott November 14th, 2019

In today’s current times, a business needs to have a mobile app in order to keep up with today’s current trends. This is because a vast majority of users access the internet from devices such as tablets and mobile phones, as opposed to traditional desktop computers. When businesses require professional mobile app development in Melbourne, they turn to the experts at Newpath Web.

So, why do they turn to us at Newpath Web?

We never stop software testing. With constant testing, we can detect any issues that can arise before your mobile app official launches. Issues can constantly arise such as unexpected glitches, software crashes or bugs that will create a horrible UX (User Experience) for your users. Our team of experienced mobile app developers will continuously run thorough and rigorous tests on your mobile app to ensure any hidden issues are uncovered before going live.

But even if your mobile app is free of bugs and software issues, it still doesn’t mean it will provide the best user experience for your customers. Along with creating a great UX, your app requires an attractive and easy to navigate UI (User Interface). This includes ensuring that the mobile app is designed with aesthetically pleasing colour schemes, clean layouts, doesn’t rely on text-heavy content, has interactive menus with micro-animations, attention-grabbing imagery and more.

If you are not up-to-date with the latest mobile app design trends; then your mobile app won’t be relevant. And in today’s world, that can have disastrous consequences for your business. It is estimated that your app has around 6 to 10 seconds to grab the interest of a user or they will leave. To make sure that your mobile app is always relevant to your target audience, our mobile app developers can implement trends such as chatbots and blockchain technology.

Before getting to work on your mobile app, our app developers will first gain an understanding of who your target audience is. If they are in an older age group, will they be tech-savvy or require a more simplified mobile app? Is the iOS platform a better option or are they mostly using Android devices? The answers to these questions will determine how to proceed in the mobile app design process. Non-tech savvy users will require a user interface that is easy and simple to navigate, whereas tech-savvy users will expect a mobile app that is highly advanced.

By observing your competitors, our mobile app developers can uncover useful information. If a competitor had any issues on their launch day, we can ensure that the same doesn’t happen to you. If they launched their mobile app with missing features or certain issues, we can study what went wrong to give you peace of mind when it comes time for launch day.

To have a professional and effective mobile app that reflects the uniqueness of your brand, contact Newpath Web for our mobile app development in Melbourne. Browse our website for all the information you need to get started today.

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