user image

Bridget Black January 6th, 2022

The feeling that accompanies plateauing sales and customer engagement is never good. It can be difficult to pinpoint exactly where you are going wrong. Maybe your industry is one that has been hit particularly hard by Covid-19. Or, perhaps you’re not investing your marketing budget in the right areas.

Whatever the root cause of the issue, it’s important that you react proactively. Provide potential customers with increased opportunities to find your brand and learn about your business. One strategy for achieving this is building a mobile app.

Mobile apps are commonly associated with gaming and entertainment. There are actually thousands of businesses out there that have used this technology as another channel through which they can attract customers and build on their digital presence.

As a leading mobile app development company, Newpath Web has built state of the art iOS and Android apps for businesses across all industries. We know what it takes to create an app that stands out from the crowd and will be with you every step of the way, from initial brainstorming to ongoing maintenance.

Our portfolio of successful projects speaks to the many different ways in which a business can grow and evolve through a mobile app.

Boost branding

Great branding is seamless. It is distinctive, tailored, and instantly recognisable. It’s also about a lot more than simply having a set colour scheme or logo. Your brand is your story, making it unique and the key to standing out from your competitors.

Your website is the primary place from which you can develop and show off your brand. Social media is another great platform where you can implement a consistent tone of voice and strong visual patterns, as is your very own mobile app.

Improve customer service

Smartphones are quickly overtaking laptops and desktop computers as our preferred way of browsing online. In July 2021, 56.75 percent of all traffic came from a mobile device.

There are many reasons we prefer to browse on the small screen, the main being convenience. Whether you’re sitting on the couch at home or waiting to pick the kids up from school, a handheld device makes it easier than ever to shop, watch, and play online.

A mobile app is another channel through which customers can reach you with questions, feedback, and concerns. The advancement of AI and chatbots means that you can even provide 24 hour customer support without anyone sitting behind the screen.

Generate income

Monetising an app is a difficult task, but when done correctly, is a proven strategy through which you can generate added income.

To start with, it’s important to acknowledge that the majority of apps on the App Store and the Google Play Store are free to download. Charging a flat fee for your app is an option, but be prepared for the fact that you’re unlikely to get many customers downloading it based on curiosity alone.

Another way of generating income is through in-app advertisements. These can be frustrating for the consumer, but providing they do not interfere with navigational aspects of the software, most will overlook it.

You could consider adding in-app purchases to your application. Perhaps basic features are free to use but more advanced functionality requires you to pay a one-time fee.

Finally, there is always the subscription model. This is particularly popular amongst entertainment and fitness based apps. Providing your app is of genuine value to your customers, many will be more than happy to pay a monthly fee.

Gather customer data

Data is more valuable than gold to many businesses. Mobile apps are a great way of (legally) gathering an array of information from your customers that can be used to inform future operational and marketing decisions.

Typically, a mobile app collects unidentifiable data on a user’s age, gender, location, device type, average session length, and more. Depending on the type of permissions the app has asked for, they can even collect information about your behaviour on other apps, like Safari and Google Chrome.

App analytics tools enable you to convert raw data into trends that can help you better personalise the customer experience.

Stand out from your competitors

These days, everyone has a website, and most companies have some form of social media. However, depending on what industry you are in, building a mobile app could see you break new ground. An iOS or Android app signals to customers that you are keen to try as many digital strategies as possible to service their needs, which they are sure to appreciate.

Here at Newpath Web, we are firm believers in the power and potential of mobile app technology. We pride ourselves on our place as a top mobile app development company and know that our team boasts the skills and experience to bring your digital dreams to life. Contact us today to find out more about our services and how we can help grow your business with a mobile app.

Our latest posts