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Bridget Black April 21st, 2022

We don’t need to tell you that today’s world is driven by technology. Not only does tech facilitate efficiency across a broad range of industries, but the process of web development itself is constantly becoming quicker and simpler through innovations in technology. Web development in 2022 looks vastly different to what it did in 2012, let alone 2002.

As a leading web development company in Melbourne, the team at Newpath Web consider it our responsibility to stay on top of the latest happenings in the design and development field. We offer web development services for businesses of all shapes and sizes and are confident that our proven method of website creation will result in an innovative site tailored to your needs.

In 2022, here’s what our design and development process looks like!

Pre-process business analysis

Building a website is a pretty hands-on task, but it should not be attempted without a solid plan — unless you have unlimited time and budget. This is why conducting pre-process business analysis is so important.

Analysis can include an audit of your current website and research into the sites of your competitors. We will sit down with you to learn a little more about your business and what you’re hoping your new website will achieve. Using a variety of tools and strategies, we’ll map out all aspects of the web development process, from design to deployment. Having identified realistic and achievable objectives, we’ll develop a step by step plan that will have the product finished on-time and on-budget.

Choosing the right CMS platform

A CMS, or content management system, is your ticket to a secure, efficient, and functional website. There are many different types of CMS platforms out there, each designed for a particular target market and digital experience.

Here at Newpath Web, our team has experience across a wide range of CMS platforms. We’ve produced high-quality websites using Kentico, Sitecore, Magento, WordPress, Drupal, Umbraco, Joomla, Open CMS, DotNetNuke, Concrete 5, and Adobe Business Catalyst. We’re certified across a number of these platforms and our developers are always looking for professional development opportunities to improve their skills and knowledge. As an experienced web development company, we’re confident we’ve got the right CMS platform for you.

User-centric design and development

Now for the nitty-gritty hands-on stuff. While we’re the experts in design and development, we very much believe that this should be a collaborative process. We understand that you’re investing considerable resources in this process and we want to make sure that you’re happy with the end result.

Our team of trained and experienced UX/UI designers and web developers will create highly interactive websites with a focus on the entire user experience. We’ll put ourselves in the shoes of your customers to better understand what they’re looking for, and how we can facilitate their needs. Whatsmore, we’ll invite you to sit right beside us every step of the way. We won’t be happy until you’re happy.

Testing and security

Few things are more important than the security of your customer data. We understand this — after all, we have customers of our own!

In the online world, not everyone has the best intentions. Fortunately, there are a range of tools that can be employed to protect private information. The trick is simply knowing how to implement them. We prioritise security in web development and use only reputable resources to build our sites. We also test thoroughly and provide ongoing maintenance services to guarantee the continued security of your data.

Sustainable marketing solutions

The goal of any website is to attract new customers. While in an ideal world this would happen naturally, even the most well-known companies can benefit from an online visibility boost through digital marketing strategies.

As a full services digital agency, web design and development are not the only services we offer. Our marketing team is made up of PPC and SEO specialists who can take your brand new website and ensure it lands in front of as many eyes as possible. Even better, all our design and development decisions are made with an eye to SEO rankings. We incorporate marketing at every step of the web development process, not simply as an afterthought.

We are passionate about building high-performing websites that reflect brand and culture. We’re committed to staying on top of the latest trends inspiring web development in Melbourne and pride ourselves on our long list of satisfied clients. Contact the friendly team at Newpath Web today to find out more.

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