With the number of people using social media growing more and more (you would have thought they’d hit saturation point by now, but nope…), and even the number of social media platforms with which to engage, you need to have a good approach to your social media marketing.
No one can guarantee you decent organic reach anymore, but for those that do see your social posts, you want to make sure they are constantly getting something out of your communication.
Of course, there are a number of challenges that social media marketers now face on a daily basis. And this is beyond simple organic reach (give it up; it’ll never be the same as it was). The best social media marketing companies will have answers for all of these, but they are still difficult to combat.
Authenticity
Social media is inherently a user-driven platform; it was built that way, and no matter how many brands are present, it will always be that way. As such, you need to ensure that your communication is focused towards users.
Understanding your users is important so that you can tailor your message to them, but then so is engagement. Monitor likes and comments and engage with people to let them know you exist (and are not a robot, you know?).
Strategize
Of course, you need to be on social media. It is, if nothing else, a free platform to share your information with the public, no matter how little public that might be.
Having said that, you need to make sure that you’re doing it for the right reasons. What’s the purpose of you posting, what does success look like and how do you grow your program are all fantastic questions to ask of any campaign.
Just because you should be on social media doesn’t mean you should do it without focus or goals. That’s the fasted way to run out of steam, energy and resources.
Content Creation
The whole purpose of this article is about content creation, and if you’ve visited our Facebook page recently, you’ll see that we work hard to develop as much original content as possible. Social media is all about content, and you can’t just share link after link, highlighting someone else’s hard work.
Regardless of whether you’re going to make the content yourself, or shared from other pages, be sure to keep things transparent and beneficial for all involved. This goes back to your strategy but considers what users are going to get out of a particular shared post, and if you can’t come up with anything, maybe reconsider your content choices.
Good Social Media Marketing Relies on Quality over Quantity
At the end of the day, you can churn out post after post, but if the quality is poor, you’ll always struggle to hold customers. The best social media marketing companies are able to balance both volume and highly-targeted messaged aimed at growing your business on these various channels. Newpath web has a team of marketers able to assist with your social media marketing, so contact us today for more information!
