Marketing automation

Set up marketing automations that will always reach your customers, no matter where they are

In its most basic form, marketing automation frees up your marketing team from monotonous tasks, such as sending emails, posting on social media, and adjusting ad campaigns. 

But marketing automation can enable you to do so much more than that. 

Fundamentally, marketing automation can help your organisation provide a personalised and memorable experience for customers, ensuring that the right message reaches them, via the right medium, at the right time.

Marketing automation essentially puts data to work, enabling you to streamline your workflows, and successfully segment customers with messaging and mediums that work specifically for them.  

At Newpath, we have often observed organisations making a fatal mistake with marketing automation. Typically, most businesses use it as a middle-of-the-funnel tool only to automate email sequences. 

Doing this, though, can lead to a confusing experience for prospects as they move from prospect to customer. They are forced through sales funnels and often have to see irrelevant content, leading to a sub-optimal experience. Many customers drop out at this point. 

Instead, we help businesses to deploy marketing automation strategies throughout the entire customer lifecycle. 

Doing so ensures that customers move seamlessly through their purchasing cycle, and creates a higher likelihood of longer-term relationships, ultimately delivering better ROI for your business.