The Dulux Group’s subsidiary, Parchem, produces and sells industrial and building materials to Australia’s burgeoning building sector. One of their licensed brands, FOSROC, is a leading international manufacturer and supplier of high performance chemicals for the construction industry, with a particular focus on concrete and cement products.
Operating with largely traditional marketing and sales strategies, Parchem sought to undergo a digital transformation to reduce the costs of doing business. Their key strategy was to develop a strong Australian presence for the FOSROC brand while also providing customers with online tools to purchase products and better engage with Parchem’s product experts.
With big goals and an innovation mindset, Parchem’s marketing department partnered with Newpath Web to build this new reality.
Newpath’s innovation and design team worked closely with Parchem’s marketing department to distil their ideas and needs leveraging a human-centered approach. Beyond business analysis, we ran a series of design thinking workshops with subject matter experts to generate innovative ideas in a collaborative environment.