As the world switches to digital, it is essential to have a digital strategy that connects you with, and inspires, your audiences to act. Here at Newpath Web we offer sensibly priced paid advertising services to get you in front of your ideal customers.
We are a Certified Google Agency Partner with many Certified Google AdWords Specialists in our team. This means we are fully equipped to work with our clients to filter through the myriad pay per click options, select the right paid advertising channels for your business goals and create a budget to suit. Our dedicated account managers don’t just optimise for clicks, using the latest technology and algorithms they consider the entire funnel, tracking campaign effectiveness all the way through to final sales.
Before you begin a Google AdWords campaign, it’s vital to know the keywords and search phrases your customers are using. From there owe build campaign targeted to these keywords – often complete with optimised landing pages.
Your dedicated account manager
We nurture deep relationships with our clients. Our dedicated account managers work closely with clients and arrange regular meetings to run through a report outlining the results of the month’s activities and what is planned next.
Targeted ad copy
The right copy in your ads will greatly increase the click-through-rate (CTR). We include copywriting as standard in our PPC solutions. The copy is based on past learnings and insight and are designed to grab the attention of your audience and drive quality traffic and leads to your website.
We will work to deliver your paid ad strategy by either building out from existing campaigns, or creating new accounts from scratch. So, if you already have a PPC campaign and think it might be underperforming, we can undertake a review and provide recommendations to get it back up to scratch, and beyond.
Metrics and tracking
We thrive on analytics and data. Our precision analysts review a range of reports, and campaign data before making and recommending actions for improved campaign outcomes. The result is campaigns that are constantly optimised to attract better ROI.
Custom Online Marketing Portal
And don’t forget, we provide a Custom Online Marketing Portal. This is where our online marketing clients can access key campaign data, review campaigns , and run real time reports to stay in the loop on campaign progress.