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Nathan Sinnott March 29th, 2019

So far in 2019,it is estimated that over 60% of users are accessing the internet from their mobile phones as opposed to desktop computers. What does this mean? It means that if you don’t already have a mobile app version of your website; then you’re already behind. But having a mobile app isn’t enough. It has to be engaging, attention-grabbing, easy to navigate, and so much more. As there is a lot to consider, here are the top 5 tips to keep in mind when looking for mobile app development in Australia.

  1. Who Is Your Audience?

Before you create your mobile app, you need to understand who the audience you are targeting is. Are they mostly on Android or Apple? Are they mostly tech-savvy? What is your targeted age group? Knowing the answers to these types of questions will give you valuable information when designing your mobile app. If they aren’t too tech-savvy, then you will need to focus on things like an easy to navigate UI (User Interface). If they are mostly on Apple and you choose to develop on the Android platform, then you will instantly lose a massive portion of your audience.

  1. Never Stop Testing

When it comes to mobile app development, you can never do enough testing. Without proper software testing, your mobile app can be riddled with crashes, bugs, glitches or even a terrible UX (User Experience)on launch day. Constant software testing will not only identify any potential issues that may be hiding but it also gives you valuable feedback as to how your app is functioning.

  1. Stay Ahead Of The Game

Keeping in the loop with all the latest design trends will ensure that your mobile app is always relevant. There is nothing worse for a user than downloading an app only to find an out-dated UI and a stale UX. Staying ahead of trends such as progressive web apps, blockchain technology and Chatbots will ensure that not only is your app relevant but also constantly improving.

  1. Grab Their Attention

As mentioned before, no one likes a boring app. This is why it’s important to have eye-grabbing content and imagery. Make sure that your colour scheme incorporates a variety of vibrant colours and is not text-heavy. It also helps to have interactive menus and micro-animations to constantly keep your audience engaged.

  1. Look At The Competition

It’s also very important to study the competition. Look at and study their mobile app in order to know what is and isn’t working for them and how you can benefit. Maybe they launched on the wrong platform or had a certain feature that didn’t do too well with the same target audience as yours? Seeing what is and isn’t working for your competitors can give you new ideas, lessons of failure to learn from and much more.

Looking for professional mobile app development in Australia that can deliver the results you need can be tricky as there is a lot to keep in mind. Take the stress out of mobile app development by talking to the mobile app experts at Newpath Web. With years of industry experience and an expert team of mobile app developers, we have the required tools and resources to turn your idea into a successful mobile app. To find out more information, visit our website today.

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