One of the most powerful ways to reach your audience is when they have genuine buying intent. Google Adwords management services enables you to capture them exactly at this moment.
As opposed to social media or email marketing, when people input information into Google, they are often immediately looking to take action. Google Adwords can help capture this premium intent: nearly 30% of people click the first result they find on Google.
Google Adwords is also a unique marketing tool as it offers the option to only pay per click. This means that your organisation is only charged when someone takes action, as opposed to when a customer sees an ad but does not act on it. This obviously means savings for your business as you are only being charged when the advertisement actually has the desired effect of sending a potential customer to your website.
Capturing customers at a time when they are most likely to buy can lead to a significant improvement in conversion rates and can have a positive revenue impact. Effective Google Adwords can capture numerous new customers at this exact moment. When a member is actively searching for a product that your business provides, is when GoogleAdwords will take the opportunity to promote your webpage as one of the optimal places to obtain that product. It’s almost like the difference between a cold call and a warm call, the customer is already considering your product when they see the ad.
Google’s Adword tool enables your organisation to delve deep into the characteristics of your audience, and pinpoint the highest converting group. It’s a great way to look at how you potential customer base is responding to your ads, and to determining what usefully keywords may help you in the process of reaching a wider audience.
Unlike other advertising options, where you pay per impression, Google Adwords enables you to only pay per click. This effectively means that you’re only paying when a customer takes action. This way, your business is only charged when the ad actually works, paying for when a customer sees your ad is a lot less productive, as there is no way to determine if the person is even interested in your business.
Google’s advanced platform enables you to capture and learn from a range of useful data, from what ad copy converts best to precise customer attributes. We’ll work with you to best utilise this data to continuously improve your ROI, both with Adwords management services, and outside of it.
One of the most powerful digital marketing advertising options is Google Adwords. Partner with us and we’ll help you capture new customers right at the moment when their buying intent is the strongest.
If you have any questions about Google Adwords, take a look at the FAQ below
Google Ads is an online advertising service provided by Google that promotes your business and services on Google Search, YouTube and other sites across the web. It allows you to set personalised goals for your ads, like promoting website visits or phone calls. Your Google Ads account is also customizable, allowing you to change your budget or cancel your program at any time.
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it instead of paying for every time your ad is shown to potential customers. This is a great way to save money on your advertising budget.
Setting up an AdWords campaign is quite complicated if you are taking the time to make sure you are using all the functionality of the service.