As a customer-driven digital experience agency, we specialise in designing online and mobile experiences that resonate with audiences. Our approach is wrapped up in a proven Digital Experience program – enjoyed by some of the biggest brands across Asia Pacific.
For enterprises with aspirations of market leadership, quality customer experiences are paramount to sales. Building the ideal experience requires a process of discovery, user research, and design thinking.
Whether you are seeking to build a completely unique digital product as a mobile app, an e-commerce website, a membership experience, or an information resource, Newpath is the safe pair of hands to launch your digital customer experience.
Having worked with every size of business including state and federal government departments, our team has the experience, talent and trusted processes to guide your business through each phase of the design and build process.
Critically, we recognise that your business strategy is at the heart of every design decision made – from the broader user journey to each and every granular interaction. Sales data, user research, digital analytics, and your own subject matter experts come together to provide the insights we need to deliver online experiences that impact your bottom line. In that way, our commercial nous sets us apart from our industry peers.
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Unlike many development houses that offer a cookie cutter or a ‘black box’ approach, we provide our customers with transparency recognising that true partnership is carved out with common goals, common understanding and clear objectives. With this in mind, we ensure your stakeholders are engaged in iterative testing procedures and robust project governance.
Our Digital Experience Program extends beyond launch, ensuring that we monitor performance of the solution towards achieving the desired business outcomes. Whether that be in the form of increased revenue, reduced operational costs, or reduced cost of customer acquisition – our partnership approach seeks to deliver both immediate and long term results.
Ongoing support and maintenance is part and parcel of our service offering.
To ensure their online identity remained as dynamic as their physical presence, Choices Flooring wanted to revamp their basic WordPress platform. From an end-user perspective and web-admin perspective, it lacked usability and therefore had decreased engagement which is what Newpath addressed through our digital innovation.
A highly ambitious project, our human-centered design process enabled us to design and build tools that helped them to create exceptional customer experiences.
Hotondo’s commercial and marketing directors engaged Newpath in late 2020 to redesign their online presence – transitioning from WordPress to a more comprehensive CMS platform providing the necessary tools to support their digital marketing strategy.
Newpath executed its well-honed Digital Experience program to uncover opportunities for improving the online experience for prospective home builders while connecting them with builder franchisees.
Nufarm approached Newpath to help them build and launch multiple websites for different brands, global regions, and product lines. Nufarm’s global enterprise needed to manage all of these sites at a corporate level to maintain compliance standards and create a consistent overall messaging and brand identity.
The engagement started in June 2018 and we’ve since launched a highly capable multi-instance CMS (containing approximately 50 country sub-sites) that allows their global brand managers and digital leads to manage content.