So many elements of digital marketing set it aside from traditional marketing but one element does that more so than anything else, and that is: analytics and reporting.
Without it, you’re guessing. With it – when it is set up and integrated properly – you’re making precise, data-informed decisions that return optimal ROI.
Analytics and reporting can help you identify which levers to pull, what to change, and ultimately, how to make your marketing dollar work harder for you at every turn.
Understanding what analytics mean, what to set up, how to monitor them, and what reports to produce that make the most impact, is also a critical skill for modern marketing teams, but unfortunately one that many marketing teams lack. Given the fast evolution of digital technology, marketing teams often find it difficult to ascertain what metrics really matter and what certain metrics really mean.
Yet knowing what metrics matter and what to do with them can be a key competitive advantage for your business. The Newpath team can help you set up, understand, and ultimately succeed with all elements of analytics and reporting.
We’ll partner with you to:
- Understand your business and what metrics will be most impactful to your bottom line
- Set up best-practice analytics and reporting using the most up-to-date systems
- Assist you to regularly access and analyse the analytics and reports which make most sense for your business
- Help you to track and improve performance for each key metric
- Help you to understand how to use analytics and reporting to ultimately get the best ROI on your marketing spend.
When it comes to web analytics, there is simply so much to know: from understanding bounce rates, to analysing time on site, pages-per-session, landing page visitations, user flow, and so much more.
Analytics and reporting can help you understand the full picture of your customer’s behaviour, and working with Newpath, we can support you and your marketing team to easily access the data and information you need to succeed.
