A DXP that helps global brands to Orchestrate, Monetise and Experiment at scale__

Formerly Episerver, Optimizely empowers marketers and merchandisers to create digital experiences that put customers first. Optimizely has all of the features needed to easily create customer-centric experiences. Optimizely is a digital experience platform suite that combines content, commerce, experimentation, multi-channel marketing and predictive analytics.

Optimizely Development Agency

Optimizely features and benefits__

  • Optimizely offer fast outcomes for the launch of an online store, with strong integrations and and the ability to easily connect to other existing business systems.
  • Optimizely offers excellent content management and editing alongside advanced store functionality.
  • Season based load isn’t a concern through the employment of elastic scaling in the cloud.
Digital marketing
  • Behavioural profiling and machine learning features offer great advantages.
  • Personalised content based on website interactions and search behaviour offer powerful customer experiences.
  • Rich data can be accessed through predictive analytics.
Machine learning (Artificial Intelligence)
  • Using machine learning, artificial intelligence and statistical analysis you can show individualised content and product selections in multiple channels with ease.
  • Optimizely has a modular framework for ease of extensibility and scalability.
Speed to market
  • Being a cloud-based platform, Optimizely offers the ability to launch projects fast.

Unlock high performance__

Get access to the expertise of an Optimizely partner agency that’s been designing, developing and managing digital solutions since 2008.

Our experienced team of Optimizely analysts, producers, innovators, creative and engineers will guide your organisation through the process of getting the very best from the Digital Experience Platform.

Newpath is an Optimizely Partner with years of experience across Content Management Systems, Content Data Platforms, Digital Experience Platforms and more, encouraging a culture of innovation and experimentation. Our blend of strategy, data, creative and technology expertise means we are able to harness the full potential of the platform to deliver the very best outcomes for our clients. 

Optimizely Developers

Benefit from long-standing expertise__

As an experienced Optimizely partner, Newpath has extensive experience with partnering with a wide range of clients to deliver outstanding digital solutions. We’ve worked with enterprise clients across a variety of industries and can assist with all facets of development and implementation on Optimizely.

Some of our recent CMS/DXP client projects include:

  • Dulux
  • Middys
  • Hotondo Homes
  • Master Builders Association of Victoria
  • Snaffle
  • The Department of Health and Human Services
  • Catholic Super
  • Paragon Care
  • And many others.

At Newpath, we have experience using Optimizely to deliver the very best outcomes for your project requirements. 


Optimizely FAQ__

If you have any further questions about how Optimizely could benefit your organisation, read the FAQ below and don’t hesitate to contact us to discuss your project with an Optimizely expert. 

Absolutely, Optimizely has all the eCommerce capabilities you need with an easy-to-use interface and advanced store functionality.

Yes, Optimizely Email Campaign is a marketing automation solution that helps create, manage and analyse automation campaigns.

Yes, you can give your editors the ability to compose excellent experiences through the creation and combination of assets easily.


Contact Newpath Team Today