Industry insiders and marketing aficionados all know that if you only invest in one display network, the one you should choose is Google display (GDN).
Why?
Because – quite simply – it’s the best one. It works.
Where other display networks congest search engines, GDN works hand in hand with all other Google products, and ultimately helps your organisation to reach the right people, in the right places, at the right time.
GDN is famed for its reach: it reaches over 200 million sites, and a staggering 90% of global internet users. With this type of reach, GDN is also relatively cheap (in comparison to traditional search ads), and as such, can greatly assist with prospecting, brand awareness and remarketing.
Arguably, buying intent with GDN is not as strong as it is for search, but to compensate, there is a much lower cost-per-click, as well as endless customisation options, meaning that GDN is an essential tool for all businesses.
Newpath will partner with you to create best-practice GDN ads by doing the following:
- Set up in-market segment and affinity targeting: GDN offers a near endless array of targeting options. We’ll work with you to discover and then select the highest converting audience.
- Create custom intent audience: We are also able to create custom intent audiences, where Google finds people who are most likely to be interested in your product.
- Set up placement and topic targeting: GDN also allows up to select certain placements for your ad, as well as run it against certain topics.
- Create and monitor results: Through an advanced understanding of analytics, we’ll monitor your performance with GDN, and work to continually optimise it.
