Prototyping – or the process whereby we work with you to create the first tangible version of your idea – has become invaluable to businesses for a number of reasons.
Firstly, it enables you to test design concepts so that, ultimately, you can create the right products. Secondly, it enables you to work with the multitudes of data you already have to create a product-market fit. And finally, most importantly, a prototype functions as a live business case: is this idea worth investing in? Will iterating this return a healthy ROI, or should we move on?
At Newpath, we work with you to create the most feasible and cost-effective Minimum Viable Product. This may be anything from an website with no real functionalities or data (so for example, an interactive visual), to a functional site that can be used to collect vital customer and usability feedback.
Importantly, whatever option you choose, we will work with you to continue to iterate your product based on real user experience data and customer feedback.
We’ll partner with you to validate the idea, ensuing that any future development will elicit a positive ROI.
Prototypes are essential for testing usability but importantly, they can also assist with ascertaining demand.
Prototypes tell us what people want created, including what features and functionality will serve them best.
Many IT-related projects begin with a specification, but that can be open to interpretation: one person’s specification is sometimes not akin to another’s idea of how something will work.
Prototypes help you to create functional, visual and tangible MVPs so everyone understand what the product really is.
Large digital projects can be a big investment in time and energy for your team, and a prototype can help create the level of emotional buy-in you need to bring everyone on the journey.
Prototypes help create inspiration by providing you with a vision of where you want to go and how you want to achieve it.
Prototypes can create considerable cost savings but ensuring that the product you build has optimal product-market fit.
Prototyping also reduces misunderstandings, scope creep, and unexpected issues, all while bringing your vision to life.
In order to test assumptions, understand demand, and ensure that all stakeholders are aligned and emotionally invested in your digital product, a prototype is essential.
The Newpath team will partner with you to create a prototype that educates, informs and inspires.
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Kentico Xperience EMS