Newpath partnered with MEGT (Australia) Ltd to lead a full digital transformation of their primary website and supporting web services. Through a user-focused consultancy and iterative development process, we delivered a best-in-class, Drupal-based web solution with enhanced user journeys, accessibility compliance, personalisation, and integration into MEGT’s broader marketing and operational stack. Our work delivered strategic outcomes across lead generation, service clarity, SEO, and content management efficiency.

The engagement was divided into two key phases: a detailed discovery and consultancy phase, followed by a comprehensive agile development and deployment phase. This staged approach allowed us to balance rapid delivery timelines with robust planning, stakeholder alignment, and long-term scalability.

MEGT’s existing digital presence was fragmented, with multiple disconnected forms, limited integration with core marketing systems, and a dated user interface. The website failed to clearly communicate MEGT’s value proposition and made it difficult for prospective clients and partners to access information or take meaningful actions.

The platform’s backend was equally limiting — marketers had little flexibility in managing or personalising content, and updates required developer intervention. Compounding these issues was an aggressive timeline for project delivery and the need to ensure compliance with WCAG accessibility standards.

Our engagement began with a comprehensive consultancy phase, designed to uncover both pain points and opportunities. We conducted:

• Stakeholder workshops across departments
• Enquiry-based user research and persona development
• Customer journey mapping
• Analysis of competitor offerings
• CMS and technology stack evaluation

These activities culminated in a series of deliverables:

• A detailed user persona matrix
• Ideal user journey maps for key audiences
• Information architecture (IA) and sitemap strategy
• CMS capability and technology impact assessments
• Competitive benchmarking and insights report
• A future-state vision for digital engagement
• Design thinking workshop outputs
• Formal presentation of discovery findings

These insights ensured the solution was not only technically sound but strategically aligned with MEGT’s organisational objectives.

The new MEGT digital platform delivered immediate and measurable value:

• Sub-2 second page load times across key pages
• Significant reduction in form abandonment and improved lead routing
• Increased organic traffic through better SEO structure and speed
• WCAG compliance ensured broader accessibility and inclusion
• Greater autonomy for the MEGT digital marketing team via flexible CMS controls
• Foundation in place for ongoing iterative enhancements post-launch

The platform’s modular architecture allows MEGT to scale content, campaigns and services without redevelopment — significantly reducing long-term cost and effort.

Our partnership with MEGT is ongoing, with planned support for:

• ElasticSearch integration for predictive and semantic search
• AI-powered recommendation engine for personalised user journeys
• Deep analytics and conversion optimisation consulting
• Ongoing CMS training and technical support for MEGT’s internal team

This project has strengthened Newpath’s role as a long-term strategic partner to MEGT. Together, we’ve established a platform and process that supports not just today’s needs — but the evolving demands of tomorrow’s workforce and employer services landscape. The MEGT partnership exemplifies our belief that smart strategy, modern platforms, and strong relationships drive exceptional digital outcomes.