Search Engine Optimisation
Search Engine Optimisation (SEO) is the art and science of increasing a website’s visibility to search engines for those important keywords and phrases that are relevant to a product, service, or business.
Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.
A website is only as good as the traffic it delivers. Newpath WEB can help by defining and implementing a search engine optimisation solution. At Newpath WEB we are proven specialists in the field of search engine optimisation. We have achieved phenomenal results for many companies within exceptionally short periods of time and we would relish the opportunity to take your online business to heights you never previously thought possible from online marketing.
The best way to ensure a good return on website investment is effective site marketing and web site promotion. Business executives and marketing teams must understand the forces that drive e-business, answering questions like:
- Where will your traffic come from?
- How do you compete and win online?
- Should you buy banner advertising?
- How do you turn site traffic into business?
- How will new customers find your site?
- How to use traffic logs to tweak your site?
- What’s the most effective way to promote your site through marketing efforts?
The benefit of search engines for your business:
- Search engines outperform all other media in driving visitors to websites with approximately 85% of Internet users citing search engines as the primary method to find websites.
- Traffic from search engines is the most valuable kind of traffic, as it is comprised of qualified visitors actively looking for a product, service information or solution.
- Search engines work for you and your website non-stop 24/7, and provide access to a global market.
Why do you need Search Engine Marketing and Search engine optimisation?
- 93% of users don’t look further than the first 2 pages of search results, are you in there?
- 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO raises your online profile and builds brand awareness, leading to increased sales.
- SEO has been proven to yield a higher return on investment in terms of generating more traffic to your website, qualified sales leads and customer acquisition than any other marketing channel.
- Research suggests that people who use search engines to locate a product or service are often ready to buy
Newpath WEB have developed our very own SEO methodology and process, called “Web Lure”. We pride ourselves not just on being able to create an amazing looking websites, but websites that are also very easy to find.
Using our “Web Lure” process, we employ a broad range of technology and techniques to produce high ranking search engine solutions for your business. Through this system Newpath WEB position websites at the top of search lists, monitoring all keywords and modifying the website accordingly to sustain good search engine positioning. This positioning is then monitored and clients have statistical information at the click of a button.
Through careful and thorough research and analysis, Newpath WEB gathers and processes information regarding your business, industry and target market. This information is then disseminated to determine the best possible SEO solution for your business. Since each of our client’s businesses and industries are unique, we tailor their SEO strategy accordingly to suit their individual online marketing and search engine optimisation needs.
Our “Web Lure” process is based on sound and ongoing research and knowledge of the way search engines work, and a thorough understanding of how Internet users buy online. Whether you have an existing site, or are building a new online presence, with more than 150 successful SEO solutions, Newpath WEB have the experience to help corporate clients get the most out of their website and online marketing campaign.
Find out how Newpath WEB can help you get it right, and contribute to the growth & success of your online business.
To arrange a consultation with an SEO expert please contact us.
