AdWords Spring Cleaning: Your Quarterly Pay Per Click Checklist
Is it me, or do you get the urge to have a bit of a review and dig around our Pay Per Click campaigns with the changing of the seasons as I look to implement new ideas and approaches? I tend to be pedantic about this and have calendar entries for the change of each season and time set aside to perform an in depth review of each campaign I oversee. As we close in on the end of Q1, with April just around the corner this week, it’s time to gear up for some Pay Per Click Management Services spring cleaning. In fact, the checklist and items I'll talk about below can be applied all year long at set intervals, you don't have to tie it to a change in season obviously.