#YourTaxis Social Media Crisis Review
As many of us are now aware, the Victorian Taxi Association launched www.yourtaxis.com.au to promote feel good stories from staff & passengers, along with a cache of information about the Victorian taxi industry. To incentivise people to share positive taxi stories, they created the hashtag, #YourTaxis, and connected it with a competition.
The campaign was launched in an effort to start fighting off tech disruptor Uber.
How do you think it went for them?