A solution was designed to centralize their digital marketing activities, followed by an integrated Salesforce Marketing Cloud and an AI chat bot. This made for a major chunk of the project and helped dramatically increase their audience engagement. Kentico 11 was an ideal platform to work with given the various content forms we would be working with.
To manage both the Australian website and the New Zealand website, we used Kentico’s Cultures component to help build localised content separately without needing to create an entirely new site for this region.
A new component was introduced which was a big addition to Choices Flooring’s brand — My Choices. This allowed users to gather inspiring images and products, send it automatically to the local store (and also book an appointment at the same time). Store clerks would receive the inspirational images as a package and then proceed to shape the in-store customer experience around each customer’s preferences. This is a new development within the flooring industry and Choices Flooring was pleased to be fronting this form of innovation! Additionally, a floor quiz was created to further aid people in their hunt for flooring that would suit their needs.
With a majority of their customers accessing the website via their mobile devices (70-80%), a bespoke online magazine was developed that offered a mobile-first experience. To lower the cost of publishing their bi-annual Inspiring Choices Magazine, we built a custom module within the CMS allowing their design department to reflow the print magazine adaptive web parts to better suit the digital environment – all managed within the Kentico platform.
Attracting over 1mil users per year, the website leverages cloudflare to make our web applications faster, more reliable, and allows us to respond with confidence to traffic spikes.