Client Relationship Management (or CRM for short) has been around since the first commercial transactions. Merchants have consistently been working to find better ways to serve their customers and hence increase their profits. Nothing much has changed since those times, yet a lot has changed.
Technology advancements and the growth of organisations in size [...]

Here’s the scenario:
You have compla major advertising campaign in the print media, TV, radio and other media and now you need to accurately measure the results and return of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss or CEO is getting increasingly impatient as each [...]