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admin October 3rd, 2016

If you’re looking at taking your business online, or perhaps hoping to integrate some eCommerce functionality into your existing website, you’re probably tossing up between the two most popular eCommerce platforms, Magento and WordPress. On the surface, WordPress and Magento are virtually the same; both CMSs, allowing users to build and manage in a simple way, both customisable, both SEO friendly, and both have a strong online support community. However, despite WordPress’s relative ease of use, Magento is exclusively devoted to eCommerce, making it the stand out solution for eCommerce website design Melbourne.

WordPress is the number one open source blogging platform and CMS, with a strong focus on content rather than eCommerce functionality. Globally, over 60 million websites are run on WordPress, with eCommerce giants such as eBay using it for their blogs. Furthermore, WordPress is renowned for its easy-to-embed eCommerce plug-ins and template customisation, run through various third-party plug-ins, such as WooCommerce, Easy Digital Downloads, WP eCommerce, and so on.

Magento is also an open source platform, with a high level of customisation abilities just like WordPress, albeit a little more complex to use. Magento also offers a number of features exclusively dedicated to eCommerce, making it the leading eCommerce website design Melbourne solution for prominent online brands – small and large. Such features include multi-store management, generating reports, search engine optimisation, and mobile commerce marketing. Similarly to WordPress third party extensions, Magento’s interface can also create detailed content pages, menus and version control.

Overall, Magento’s functionality is targeted towards a business structure that sells primarily online, offering a solution that is far more secure than WordPress third-party extensions. Although Magento is a little more complicated to operate in the development stages, learning how to use it will certainly pay off in the log run. Newpath WEB offers tailored eCommerce website design Melbourne services, with bespoke shopping cart design solutions, interactive product browsing, as well as full online payment integration, stock control systems and POS interfaces.

Contact us today on 1300 761 806 for an obligation free consultation.

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