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Nathan Sinnott July 31st, 2019

Your company has an online presence. Obviously you will want to increase this exposure but it can be hard without visibility. Gaining a large amount of visibility is hard to acquire without using a certified Google AdWords agency in Melbourne such as Newpath Web. We have a team of marketing specialists that can provide Google AdWords management services that will boost your company’s visibility to a much wider, and much more relevant audience.

SEO (Search Engine Optimisation) and PPC (Pay Per Click) go hand in hand, but if a strategic approach is implemented then Google AdWords can provide faster results than a long-term SEO campaign or strategy. SEO can help your business target specific phrases and keywords that your customers are targeting, but Google AdWords can put you right in front of consumers when they are searching for a product or service that you provide.

A mistake that many businesses can make is thinking that each keyword has to have a huge amount of money invested in order to rank higher and receive a satisfactory ROI (Return On Investment). This is untrue as this is more of a blanket approach with no intelligent intent behind it. By combining your SEO campaigns with an AdWords campaign, you can customise your ad and ensure it appears in front of your customer as they are making a purchase, not before or after.

For example, Newpath Web can create bid strategies based on previous conversion and other data such as the time of day/night when more purchases are made, the locations of customers, what device they are searching your products on and more. With this information, their PPC specialists can customise your ads so that they are only running during peak times when consumers are most likely to make a purchase from your website. They can use location data to ensure that your ads are leveraging the location of your customers, making particular ads more relevant and appealing to them based on where they are.

Traditional marketing used to heavily rely on ATL (Above The Line) marketing such as advertising on TV, in newspapers, magazines, on the radio, billboards and more. Not only is this an indirect and blanket approach but it is also expensive, especially for SMBs (Small and Medium-sized Businesses) that have smaller spending and marketing budgets. A lot has changed since then, as the revolution of digital advertising has taken the business world by storm. By being able to customise who sees their ads and when, businesses gain much more control of their marketing while at the same time reducing their marketing spend with intelligent AdWords campaigns.

As more and more businesses are growing their online presence, the internet can be a battleground of competitors fighting for the first position of a SERP (Search Engine Results Page). Team up with Newpath Web, a leading Google AdWords agency in Melbourne and gain a competitive edge. For more information about how we can help your business, browse our website today.

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