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Nathan Sinnott October 23rd, 2019

The latest 2019 LinkedIn data supports the importance for corporations of getting a well-established presence on LinkedIn. LinkedIn is 3 times (277 percent) operative in generating leads than Twitter and Facebook.

LinkedIn can identify Boolean operators and filter results according to the user’s search requirements to bring up the name of the company in the search results, despite that it is important for companies to optimise their company page on the platform.

Here are the top five ways to optimise that companies can optimise a company page on LinkedIn in 2019:

Optimise for SEO

Any SEO-friendly LinkedIn profile is sure to increase online visibility among users searching for any kind of information they are looking for. Companies can optimise their profile by doing the following:

Create a visually convincing company profile

Publish and share content on LinkedIn

Add strategic hashtags to posts

LinkedIn has inspired users to post and rummage around for industry-specific hashtags to feature shared posts and comments.

Here are a few ways businesses can use hashtags on the professional networking platform:

Follow the four one-one rule

Finally, gather recommendations by engaging directly with clients and their followers. Have a dialogue and develop a deep relationship.

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