Search engine optimisation (SEO) is constantly evolving, and staying up-to-date with the latest trends and best practices is essential for maintaining a strong online presence. In this article, we’ll explore some of the top SEO trends to watch in 2023 and how you can stay ahead of the game. As a leading SEO company in Melbourne, Newpath’s experts examine the latest developments to look out for.

  1. Voice Search Optimisation

Voice search is becoming increasingly popular, with more and more users relying on virtual assistants like Siri and Alexa to search the web. In fact, it’s estimated that by 2023, there will be over 8 billion voice assistants in use worldwide. To stay ahead of this trend, businesses will need to optimise their websites for voice search by using natural language keywords and phrases, structuring their content in a conversational format, and ensuring that their website is mobile-friendly and loads quickly.

  1. Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning are already playing a significant role in SEO, and this trend is expected to continue in 2023. Google’s RankBrain algorithm, for example, uses machine learning to understand the intent behind search queries and provide more relevant search results. To take advantage of this trend, businesses should focus on creating high-quality, informative content that answers user’s queries, and leverage AI-powered tools to optimise their website’s performance and improve their search engine ranking.

  1. Video Optimisation

Video content is becoming increasingly popular, and it’s estimated that by 2023, video will account for more than 80% of all internet traffic. To take advantage of this trend, businesses will need to optimise their video content for SEO by using descriptive titles and tags, adding transcripts and closed captions, and embedding videos on their website’s pages. Video content can also improve user engagement and encourage visitors to spend more time on your site, which can positively impact your search engine ranking.

  1. Local SEO

Local SEO has been an important trend for several years, and it’s expected to continue to grow in importance in 2023. With more and more users relying on their smartphones to find local businesses, it’s essential for businesses to optimise their website and local listings for local searches. This includes using location-based keywords and phrases, creating Google My Business and other local listings, and encouraging customers to leave reviews and ratings.

  1. User Experience

User experience (UX) has always been an important factor in SEO, but in 2023, it’s expected to become even more important. Google’s Core Web Vitals update, which will be rolled out in May 2021, will prioritise websites that provide a better user experience, including fast load times, easy navigation, and mobile responsiveness. To optimise your website for UX, businesses should focus on creating high-quality, informative content, ensuring that their website is easy to navigate and mobile-friendly, and optimising their website’s performance and load times.

  1. Featured Snippets

Featured snippets are becoming increasingly popular, and they’re a great way to get your website to the top of the search results page. Featured snippets are short snippets of content that are displayed at the top of the search results page, and they’re designed to answer user’s queries quickly and concisely. To optimise your website for featured snippets, focus on creating high-quality, informative content that answers user’s queries, and use structured data mark-up to help Google understand your content.

  1. E-A-T

E-A-T, which stands for expertise, authoritativeness, and trustworthiness, is becoming increasingly important in SEO. Google’s algorithm prioritises websites that demonstrate expertise, authority, and trustworthiness, particularly in industries where accuracy and trust are paramount, such as healthcare and finance. How can you improve your website’s E-A-T? Read on to find out.

Expertise refers to the knowledge and expertise of the content creator. Google wants to see that the author or creator of the content is an expert in their field, and has the knowledge and skills necessary to create high-quality, informative content.

Authority refers to the perceived level of authority or reputation of the content creator or website. Google wants to see that the content creator or website is respected and recognised as a leader in their field, and has a reputation for providing accurate and trustworthy information. Work on building your authority and reputation within your industry. This can involve building relationships with other experts in your field, participating in relevant industry events and conferences, and being active on social media and other online platforms.

Trustworthiness refers to the overall trustworthiness of the content and the website as a whole. Google wants to see that the content is factually accurate, up-to-date, and free from errors or misleading information. Additionally, Google wants to see that the website is secure, reliable, and has a good reputation among users.

So, how does E-A-T relate to SEO? Essentially, Google uses E-A-T as a way to evaluate the quality of content and websites, and to determine how relevant and useful they are to users. Websites that demonstrate high levels of E-A-T are more likely to rank higher in search results, as Google believes that they provide the most authoritative, trustworthy, and helpful information on a particular topic.

  1. Influencer Marketing

Influencer marketing is becoming increasingly popular, but how does it relate to SEO? Can it help to improve your search engine rankings? The answer is yes, but it’s important to understand how influencer marketing and SEO work together in order to see the best results.

It’s important to note that not all influencer marketing campaigns will necessarily have a direct impact on your SEO. In order to see the best results, it’s important to focus on partnering with influencers who are relevant to your industry and who have a genuine connection with your brand. By working with influencers who have a strong online presence and who are respected within your industry, you can help to boost your brand’s credibility and authority, which can ultimately help to improve your search engine rankings.

How Can Newpath Help?

By combining multiple effective SEO strategies, your business can create a comprehensive and effective online marketing plan that helps drive more traffic to your website and improve your search engine rankings over time. As a highly experienced and successful SEO company in Melbourne, reach out to Newpath and find out how we can make technology work for you.

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