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Bridget Black May 24th, 2022

Are you struggling to justify an investment in SEO services? Not sure how paying for SEO assistance will actually improve your bottom line? We get it — SEO is a notoriously tricky area of digital marketing, and you’re unlikely to want to spend money on what you don’t fully understand.

However, as experts in digital marketing, we understand how investing in search engine optimisation can have a genuine impact on the quantity and quality of leads to your website. We have put together a list of critical SEO statistics that will illustrate just how important these strategies are in 2022.

Organic traffic drives 53.3 percent of all web traffic

Let’s start with a definition. Organic traffic encompasses all the visitors that land on your website from unpaid sources. Generally speaking, when we talk about organic traffic, we are talking about the visitors who discover your website by typing a few keywords into Google and clicking on one of the non-paid links that appear.

The goal of SEO is to have your website featured highly amongst these organic search results. Given that organic traffic drives over half of all web traffic, not investing in SEO could prove to be very costly indeed.

The first result in Google gets 31.7 percent of all clicks

The higher the better when it comes to organic search results. Improving your rankings for targeted keywords will take time and effort, but it’s definitely worth it when you consider that the first result in Google receives an estimated 31.7 percent of all clicks.

Backlinko reports that this number drops fairly rapidly. The second result for any given keyword will likely receive 24.7 percent of clicks, the third only 18.6 percent. To really illustrate how stark this statistic is, it’s estimated that only .78 percent of Google searchers will click on something from the second page of results. Yikes!

This shouldn’t come as too much of a surprise. Consider your own search habits. How often do you take the time to cycle through multiple pages of results to find an answer to your query?

Achieving the number one ranking for any keyword is quite difficult and almost impossible to achieve without months spent following a targeted strategy.

69 percent of online marketers use SEO strategies

In their 2021 State of Marketing Report, Hubspot revealed that 69 percent of all surveyed professionals make use of SEO strategies as part of their broader digital marketing plans.

Statistics such as this further cement the fact that SEO needs to be a practice you actively engage in. After all, it’s likely that a fair chunk of your competitors are benefiting from this type of expert assistance.

66 percent of shoppers research online before making an in-store purchase

There are many ways that investing in SEO services can improve your bottom line. Some of these are less direct than others. Take, for example, Semrush’s statistic that 66 percent of shoppers conduct research online before making an in-store purchase. These shoppers will visit your website, may not complete an online transaction but  gather all the information they need to visit your physical store. Such information could include product details, your address, phone number, opening hours, and more.

Without a legitimate and accessible online presence buoyed by SEO strategies, you miss out on a significant portion of potential customers.

76 percent of people who search for something nearby on their smartphone visit a related business within a day. 28 percent of those people make a purchase.

Another statistic that points to how important having an online presence is for all companies, not just those looking to sell their products and services directly online.

Local SEO refers to the practice of helping your business become more visible to those searching for products and services within your specific area. How often have you typed “…near me” into Google? Whether you’re searching for a pizza or a plant store, the results that appear have been optimised by following local SEO strategies, including setting up a Google My Business listing and targeted suburb related keywords.

An SEO company in Australia like Newpath Web can help set up local business listings and ensure your website is visible to those looking for results in your area.

If you’re still on the fence about SEO or are not entirely sure how the process works, we encourage you to get in contact with the friendly team at Newpath Web. Our experienced SEO professionals will be able to take you through every step of the optimisation journey and highlight what types of results you can expect to see by engaging with our tailored SEO services.

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