Background
Boasting approximately 4 million visitors per month, sports story aggregator Unscriptd.com decided to launch a new content generating mobile app for elite athletes.
The team at Unscriptd had the idea, but needed the right technology and partner to make the idea a reality, capable of attracting the interest of the Worlds most influential and well known sports stars.
What is Unscriptd Raw?
The Unscriptd Raw app is a new media platform made exclusively for world-class athletes allowing them to shoot & create video content from their mobile phones and share it with their fans and the world’s broadcast media, simultaneously, and build a new income stream.
Initial Results
Cristiano Ronaldo’s first Unscriptd Raw video picked up over 1 million likes in its first 24 hours.
Technology
Despite looking like a simple app, the complexity of the backed of this app was enormous. The transactions and functions occurring behind the scenes to make the app work seamlessly as it does, syndicate content, publish content across multiple social media platforms, and ready it for media consumption made the app a comprehensive and technically advanced project.
Here is a snapshot of the technology we used to build the Unscriptd Raw mobile app: Microsoft Visual Studio for Web, Umbraco, Visual Studio Team Foundation Server, Microsoft Sql Server, Entity Framework, AWS SDK, Facebook API, Twitter API, MRSS, Google Cloud Messaging, Taguchi, iOS SDK, Java, Android SDK.
Conclusion
Launching through the second half of 2015, Unscriptd Raw has already managed to sign contracts with a seriously impressive list of the world’s most elite athletes. In essence, a group of the most famous people in the world will be shooting Unscriptd Raw videos very soon.
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