Search engine optimisation (SEO) is important for businesses wishing to remain competitive in a digital market.

Choosing the right content management system (CMS) can significantly impact your SEO efforts. Kentico, a leading CMS platform, offers a comprehensive suite of tools and features designed to enhance your SEO strategy and drive organic traffic to your website.

What is Kentico?

Kentico is a versatile and powerful CMS that allows businesses to create, manage, and optimise their digital content with ease.

Founded in 2004, Kentico has grown to become a popular choice for organisations looking to build robust and scalable websites. It combines web content management, online marketing, and e-commerce functionalities into a single platform, making it an all-in-one solution for digital experience management.

Key features of Kentico

1. Content Management: Kentico offers a user-friendly interface that enables content creators to manage and publish content efficiently. Its drag-and-drop editor and customisable templates make it easy to create visually appealing and SEO-friendly web pages.
2. Online Marketing: Kentico’s integrated marketing tools allow businesses to run personalised marketing campaigns, track user behaviour, and analyse performance. These features help optimise content and improve engagement.
3. E-commerce: For businesses with an online store, Kentico provides a robust e-commerce solution that supports product management, order processing, and payment integration.
4. Security: Kentico is built with security in mind, offering features like content staging, workflow approvals, and GDPR compliance to ensure your website is secure and compliant with regulations.

Features of Kentico that support SEO

Kentico is packed with features that can significantly enhance your SEO strategy. Here are some of the key features:

1. URL optimisation

Kentico allows you to create clean, user-friendly URLs that are easy for search engines to crawl and index. The platform enables you to customise URLs for each page, ensuring they are descriptive and include relevant keywords. This helps improve your site’s visibility and ranking on search engine results pages (SERPs).

2. Meta tags management

Managing meta tags, such as title tags and meta descriptions, is crucial for SEO. Kentico provides an intuitive interface for editing these tags, ensuring that each page on your website has unique and optimised meta information. This helps search engines understand the content of your pages and improves click-through rates from search results.

3. Image optimisation

Images are an essential part of web content, but they can also impact your site’s loading speed if not optimised correctly. Kentico allows you to add alt text to images, which helps search engines understand the content of the images. Additionally, it provides tools for compressing and resising images to ensure they load quickly without compromising quality.

4. Mobile optimisation

With the increasing use of mobile devices, having a mobile-friendly website is crucial for SEO. Kentico offers responsive design capabilities, ensuring the website looks and performs well on all devices. This improves user experience and helps your site rank higher in mobile search results.

5. Content personalisation

Kentico’s content personalisation features allow you to deliver targeted content to different segments of your audience. By providing relevant and personalised content, you can improve user engagement and reduce bounce rates, which are important factors for SEO.

6. SEO reports and analytics

Kentico integrates with popular analytics tools like Google Analytics, providing detailed insights into your website’s performance. It offers built-in SEO reports that highlight areas for improvement, such as broken links, duplicate content, and missing meta tags. These insights help you fine-tune your SEO strategy and track your progress over time.

7. Social media integration

Social media signals can influence SEO rankings, and Kentico makes it easy to integrate your website with various social media platforms. By adding social sharing buttons and creating shareable content, you can increase your site’s visibility and drive more traffic from social media channels.

8. Sitemap generation

A sitemap is an essential tool for helping search engines crawl and index your website. Kentico automatically generates XML sitemaps, ensuring that all your web pages are easily discoverable by search engines. You can also customise your sitemap to include or exclude specific pages as needed.

9. Redirect management

Handling redirects correctly is important for maintaining SEO value when you make changes to your website. Kentico’s redirect management tools allow you to set up 301 redirects, ensuring that link equity is preserved, and users are directed to the correct pages.

Challenges of using Kentico

While Kentico offers a robust set of features for SEO, there are some challenges that businesses may face when using the platform:

1. Complexity

Kentico is a powerful CMS with a wide range of features, which can make it complex for users who are not familiar with the platform. Setting up and configuring Kentico to maximise its SEO potential requires a deep understanding of its capabilities and best practices.

2. Customisation

Although Kentico is highly customisable, making significant changes to the platform may require technical expertise. This can be a challenge for businesses without in-house developers or IT support.

3. Learning Curve

There is a learning curve associated with using Kentico, especially for users who are new to CMS platforms or SEO. Training and support are essential to ensure that users can effectively leverage the platform’s features.

Kentico is a powerful CMS that offers a wide range of features to support your SEO strategy. From URL optimisation and meta tags management to mobile optimisation and content personalisation, Kentico provides the tools you need to enhance your website’s visibility and performance. 

However, due to the complexity and potential challenges of using the platform, engaging professionals can help you fully leverage its capabilities and achieve your SEO goals. By partnering with experts, you can ensure that your website is optimised for search engines and delivers a superior user experience, driving growth and success for your business.