A Melbourne grown furniture store, Gainsville approached our team to reimagine their existing eCommerce site. In line with their brand, the new site needed to convey a seamless expression of class and good taste while combining decor, architecture knowledge and fashionable living. Our objective was to craft a site that lets users build an order online to request a custom quote for delivery.
Gainsville are one of our long term partners in digital business growth. Already undertaking a range of digital marketing activities – SEO, SEM and social media – it was six years since their last website overhaul and again time to bring their site up to date with the needs of today’s ever-demanding consumers.
The projects true strength lies in balancing brand positioning, online ordering and marketing for greater user engagement that draws in the right audience and boosts conversion rates. Gainsville’s users were quick to positively respond to the refresh while internally, the team were well equipped to manage and handle the influx of sales and leads.
We had several goals we wanted to achieve when bringing on Newpath Web to create our new website and repair our Search Engine Optimisation campaigns.
Our number one goal was to achieve an increase in sales, for this to happen two factors needed to be improved – the removal of any obstacles or barriers for potential clients to experience the Gainsville range, meaning the site had to work across all platforms including desktop, tablets and smart phones.The second factor was we needed to be found. Predominately our traffic was as a result of traditional marketing – television and newspapers.
Newpath Web delivered us an amazing new website that has a great look and feel, is easy to use and one that we now receive plenty of positive feedback about. And through the efforts of Newpath Web’s SEO skills, we are now seeing great search results and making sales somewhere we haven’t previously been able to – from our website. Having our site appear in search results could be the difference between us making the sale or our competitors.
Rick Gainsmith – Managing Director, Gainsville Furniture